Marketing


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Facebook Fails When It Comes to User Satisfaction

Wednesday, July 21st, 2010

Facebook, the social media powerhouse that boasts more than 500 million members and occupies more than 700 billion minutes of their time per month,  is not really all that in touch with its users.
In fact, in the 2010 American Consumer Satisfaction Index E-Business Report, which is produced in partnership with ForeSee Reults, Facebook scored in [...]

Social Media—Taking Over the Web One Household at a Time

Tuesday, July 20th, 2010

Image provided by Webtreats
A lot of us like to do it. We do it in our cars. We do it in bars. We do it on the couch, and we even do it at work. What is “it?” Well, “it” refers to using social media sites.
Many of us have been bitten by the social media bug. [...]

HootSuite Launches New Features to Help Businesses Harness the Power of Twitter

Thursday, July 15th, 2010

Let’s face it – Twitter can be a bit overwhelming.
If you’re a business owner, you want to keep up with all the comments about your products and services and respond appropriately to consumers looking for feedback.  If you’re trying to use Twitter as a form of reputation monitoring, staying on top of the conversation becomes [...]

Make Your Marketing Efforts Work for You

Thursday, July 1st, 2010

It’s pretty obvious to everyone in the industry that traditional marketing methods have officially lost their influence. Today’s marketing resides in an entirely different sector – one that’s filled with blog posts, video portals, tweets, status updates, and other forms of content across the Web. So how can your business adjust its website marketing tactics [...]

Tying Testimonials to Conversions

Wednesday, April 14th, 2010

Your company is dedicated to providing every customer with quality service. You have great products that you believe in. However, you aren’t sure how to promote these ideals to future customers and convince them that your company has the resources they need. The answer? Develop quality testimonials.
Testimonials are a compelling marketing tool. They allow you [...]


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