Marketing
Webinar: How to Leverage Multiple Online Marketing Programs at the Same Time
Tuesday, August 25th, 2009In this tough economy, it makes a lot of sense to put several online marketing programs in motion to reach new customers.
But coordinating them can prove to be a challenge. Fortunately, companies can learn to tackle communication and other issues during a September 17th webinar sponsored by Fathom SEO.
The Search Marketing Now free webinar, “Boost [...]
Earth Day Thoughts: The Green Fraud of E-Billing
Wednesday, April 22nd, 2009Ah, marketing … Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here). As business models are being built on green technology, “going green” is thought to be a brand enhancer.
In this vein, I’ve noticed over the last year or two while [...]
To the Vidders Go the Spoils, or MASH 2.0
Friday, March 6th, 2009A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease [...]
One Nation Under YouTube
Thursday, January 22nd, 2009Just one day after the Inauguration of our 44th president, I decided to conduct a small experiment using Google. I was interested in seeing how much of the news coverage regarding Barack Obama and the inaugural festivities was coming from YouTube. After all, this was the politician who had embedded a YouTube video on his [...]
Downturn This! Marketing Tactics and Recession Reading
Friday, December 12th, 2008Sometimes nothing makes the case for search engine marketing like numbers.
First, it’s helpful to see what’s happening to marketing dollars as we approach the end of 2008. As seen in the subsequent chart from MarketingSherpa, businesses are cutting traditional advertising significantly more than they are adding it, while social network marketing and emailing to house [...]
