Marketing
We Are All Witnesses ... to Long Lines
Thursday, May 8th, 2008Here in Cleveland, the entire city is abuzz today about 23-cent pizzas at area Papa John’s stores. Papa John’s announced that 86 stores in Cleveland, Columbus, Toledo and Youngstown are in on the deal, each prepared to sell more than 900 pizzas today.
Papa John’s agreed the deal as an apology to Cleveland Cavaliers fans after […]
How Many People Reject Your Business Because of Negative Reputation?
Wednesday, April 23rd, 2008A new customer service study noted by Douglas Quenqua in ClickZ finds a strong link between a company’s online reputation and the willingness of potential customers to do business with it.
… 72 percent of respondents used social media to research a company’s reputation for customer care before making a purchase, and 74 percent choose to […]
Eliot Spitzer + Client 9 = Internet Marketing Feeding Frenzy
Wednesday, March 12th, 2008Anyone who reads political blogs or Mickey Kaus probably already knows about the Feiler Faster Thesis. The point of this post is not to rehash its message: that a faster news cycle makes politics move faster, and people consequently are able to process this fast-paced information more comfortably. Rather, let’s look at […]
A Marketing Meme for the New Millennium
Friday, March 7th, 2008A proverb my 8th-grade teacher taught my class was, “You can count the number of true friends in your lifetime on one hand.” This seems to be instructive, but in today’s marketing world, the hot new question seems to be, “Who are your true fans?”
Kevin Kelly, Senior Editor at Wired, has recently written an […]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the […]
Google Duped By Massive Comment Tag Stuffing Ploy
Wednesday, February 6th, 2008Oh sure, I know Google claims to hate hidden text. And why not, if you try to trick the search engine into giving you a high ranking, they should rightly make a stink about it in their guidelines.
Sometimes guidelines whimper instead of showing their teeth.
We’ve come across a real doozy that shows Google’s vulnerabilities and a […]
B2B and B2C Warming Up to Social
Wednesday, January 23rd, 2008Who has time for new things? It appears that a small but significant number of B2B and B2C businesses do.
They’re finally embracing new marketing channels, including Podcasts, RSS feeds, viral video and more. Social media is worth trying - to a degree.
Successful marketing strategies are detailed in “Harnessing the Power of New Media Platforms,” a […]
Why I should implement redirects on my old domain to my new one?
Wednesday, January 16th, 2008I’ve been approach by clients several times about what they should do with their old domain, now that they finally acquired the domain of their dreams. For example, I own “company-1.net” and after 5 years of branding and Google indexing, I finally got “company1.com”. Now what do I do with my old domain?
301 REDIRECT!
Tamar […]
Video Killed The Literature Star?
Thursday, January 10th, 2008Flash! This just in! A lot more people are viewing videos online than they used to. Pew Internet & American Life Project releases a study that finds almost half of online adults have visited video websites. In December 2006, only about one in three had. That is quite the leap, and there is no […]
Microsoft: Will They Ever Stop?
Wednesday, January 9th, 2008Microsoft is once again trying to buy up some of the Search Marketing Real Estate. According to an Article by Steve Lohr in the New York Times, Microsoft is bidding $1.2 billion to buy a Norwegian Search Engine Firm, Fast Search and Transfer.
Here is a little back ground on FAST. Fast is an Enterprise Search […]
