Our strategy increases your brand visibility in targeted local areas, so you can attract potential customers in the exact places they’re looking to buy what you’re selling. Local search efforts increase your influence consistently across the Internet, making you and your brand more accessible. We can help you optimize your website, increase your visibility across the Web, and drive specific local traffic to your business.

At the same time, we’ll leverage local profiles and location-based social media like Foursquare and other check-in applications. You’ll also get your company listed in Google Places, Yellow Pages and Yelp, and we’ll make sure your business can be easily found on every type of device. We can help you increase customer loyalty and improve your return on investment.

With Fathom’s local package, results are closer than you think. Start maximizing your marketing efforts today. For more information on how local search can benefit your company, visit our local package product page today!

Higher visibility and conversion rates when both paid & organic listings are present
This strategy is pretty straightforward. Often we hear companies want to reduce paid search spend if they obtain a top organic keyword ranking; however, there is the risk of losing prime real estate in competitive search spaces. If your ROI is remaining positive for both, then why would you want to pause your paid campaign? Let both listings support each other for optimal results.

Share top-converting keyword data
Keyword research tools provide part of the data needed to pick quality paid and organic keyword sets. The most actionable keywords and opportunities are the ones that are converting at a higher rate and turning into sales. Make sure to share this information between teams to build new content that can be found organically, and to create new ads for people in the final buying stages.

Use best-performing paid CTAs in organic Title Tag, Meta Descriptions and content
This is such a simple concept, but it can provide a nice boost to click-thrus from your organic listings. Optimizing a page for rankings, traffic and conversions is an art form and can take time, but real-time results from paid search can be applied to organic pages for a quick boost at a low risk. Your best- performing ad calls-to-action can take out some guesswork on writing an enticing Title Tag and Meta Description. Once you find a version that is improving conversion, make sure to tweak your on-page content and conversion funnel paths.

Segment keywords for different initiatives
Paid search provides timely information about specific campaigns tied to highly relevant landing pages. For example, a person that downloaded a whitepaper may be in a different buying stage than someone that is scheduling a demo. Placing these keywords into segments can help create specific organic landing pages that will improve conversion rates. Many times we place all call-to-action funnels on one page and hope for the best. Serving up the best page for these different types of visitors at first entry can drastically increase the chance they convert rather than bounce.

Integrate shopping feeds
On the organic side of search we help our clients manage e-commerce shopping feeds in the major search engines. By connecting this feed to your paid ads, you can make them stand out and get people directly to product checkout pages. Any way you can reduce the number of clicks it takes people to find what they want is important to the conversion funnel. It’s important to stay current with the beta tests Google and Bing continue to roll out for shopping results.

Use internal site-search data to create highly targeted, branded paid ads
A paid search landing page may not always be the best option to get someone to a very specific page on your site when they are looking for information crucial to the buying process. Consider using internal site search data to mine for keywords people are using once they arrive to your site. Finding the right information on large websites can be a challenge… so before people even get to your site search, attempt to serve them up a highly targeted paid search ad to save them time. A good example of this can be for someone searching for technical specs or reviews for a costly product. Once they have all their questions answered and feel comfortable in the product, they are ready to buy!

Google Places and local business extensions
People that are looking for your company in your geographic vicinity can be top conversion prospects if you get them all the information they need. Having an optimized Google Places page ensures the searcher knows your exact location, store hours, forms of payment, and can read helpful customer reviews. Syncing this page with your local paid extensions improves visibility and increases the chances that person will visit your location in person.

Combat negative PR
People are going to talk about your company online whether you like it or not. Disgruntled customers or even cut-throat competitors will threaten your online reputation. Organic search listings and items like Google Suggest can be hard to influence for your brand if others are writing negative reviews and articles. A timely defense mechanism to offset damage is to set up paid campaigns for your brand along with modifiers that are affecting you. Words like “reviews,” “complaints,” “scam,” and “rip off” should be targeted as soon as you see them pop up. You may be surprised at the traffic you can generate to your own properties by placing some creative ads to help answer customer questions for negative PR.

Social media visibility (Facebook, LinkedIn, Twitter, YouTube)
On the organic side of search we spend a lot of time helping our clients optimize for the major social channels for both branded and non-branded keywords. Each of the major social channels allows for paid ads that can help increase the visibility of the social profiles. Use paid options to send more targeted traffic to your Facebook page and Twitter profile. Make sure your pages/profiles offer something of value like a white paper or contest to keep your audience engaged and coming back for updates. LinkedIn ads also can be a great way to promote a timely white paper to a specific audience. YouTube also offers nice text- and link-overlay calls-to-action on your videos when you connect your Google Adwords account with a minimal daily budget. Don’t be afraid to spend money to make money! Properly tracking all these efforts will quickly show you what works and what does not.

Test the long-term viability of organic keywords
Paid search allows you to show up quickly for keywords in top positions while you are working towards a top organic ranking. If you are seeing these keywords convert from the paid side, then they are likely good candidates for organic optimization. Take action on these keywords by weaving them into your content and creating keyword-focused landing pages that solve searchers’ problems.

Test lead-capture forms on paid landing pages and apply them to your top organic pages
Learn the qualities of a top-converting paid landing page and incorporate the best elements into your organic landing pages. Tools like Click Tale and Crazy Egg will show you how people interact with your pages. Are people clicking on a graphic without a link and expecting something? Simple tools can uncover usability issues across your entire site to fix in order to improve conversions.

What works for your campaigns?
I’d like to encourage readers to leave comments about the holistic online marketing tactics that have produced results and revenue for their campaigns. Stay tuned for upcoming blog posts in this holistic online marketing series!

As search engines get “hyperlocal,” the businesses that know how to be found by and connect with local customers stand to gain the most. Learn how to put your best local foot forward at next Tuesday’s meeting of the Northeast Ohio chapter of the international Usability Professionals’ Association (NEOUPA).

The May 24th event, hosted by Fathom Online Marketing, will feature Fathom’s own Kurt Krejny and Joe Fox explaining how to improve your local search visibility. Quick facts:

Topic: “Engaging Your Best & Closest Customers: Understanding Local Search Marketing Success”

Date: May 24, 2011 (next Tuesday)

Time: 6:30-8:30 p.m.

Address:

8200 Sweet Valley Dr., Suite 100
Valley View, OH 44125

Registration: Free for NEOUPA members, $10 for non-members. Register at NEOUPA.org.

Hope to see you there!

As search engines get “hyperlocal,” the businesses that know how to be found by and connect with local customers stand to gain the most. Learn how to put your best local foot forward at next month’s meeting of the Northeast Ohio chapter of the international Usability Professionals’ Association (NEOUPA).

The May 24th event, hosted by Fathom Online Marketing, will feature Fathom’s own Kurt Krejny and Joe Fox explaining how to improve your local search visibility. Quick facts:

Topic: “Engaging Your Best & Closest Customers: Understanding Local Search Marketing Success”

Date: May 24, 2011

Time: 6:30-8:30 p.m.

Address:

8200 Sweet Valley Dr., Suite 100
Valley View, OH 44125

Registration: Free for NEOUPA members, $10 for non-members. Register at NEOUPA.org.

Hope to see you there!

People no longer have to specify their location to get localized results. Search engine sites will automatically do it for the searcher, making search results more relevant. So, how can you compete in this local search world?

While there are a variety of important factors that contribute to your presence in local searches, keeping your content fresh and local-focused is a major component.

Localized Content for Localized Searches

Keeping your content fresh and updated will automatically make it stand out more to search engines. On an on-going basis you should be working to add new pages to your site and update your existing content. Whether that means creating a blog or just editing pages on a regular basis, the fresher your content is, the better chance you have of showing up in search results.

To target your content to users in specific cities, develop a content strategy that surrounds your geographical area. Use your content and link structure to tell search engines that your site is relevant to users in a specific geographical location.

Some new localized pages that you can add to your site include:

• Shipping rates
• Sales tax differences
• Store locations
• Content focused on different climates
• Directions to your locations

Focus your existing content on your geographical area by highlighting community events and linking out to local sites using specific cities and neighborhoods as your anchor text. Incorporate the names of cities and suburbs on your pages and be sure to have a page dedicated to your address, a local map and directions to your business.

The main goal of your localized content strategy should be to offer users real value by providing relevant and valuable information specific to your location. Not only will you increase your presence in localized search results, but by targeting your focus to local users, you may actually increase your conversions.

Image courtesy of WPromote.

Have any local strategies of your own? Feel free to share them in the comment section below.

It began in early September with the launching of Google Instant, which changed how our PPC ads are displayed. Then in late October, Google integrated “Google Place Search” into the SERP’s which threw PPC another curve ball for the following reasons:

1. The Google map (promoting competitive businesses) now appears on the top right hand side of the page and floats over the paid ads when you scroll up and down the page.
2. Reviews are now integrated into the organic search, as well as phone numbers, addresses, and other information steering more users away from the paid ads.

Unfortunately, this means our PPC ads will be generating a similar amount of impressions but now potentially receiving fewer clicks. This would then hurt CTR and Quality Score significantly.

What is the impact for PPC Managers? I’m glad you asked.

• Due to the floating map, it is now more important than ever to make sure our paid ads appear in the top three positions. This means more competition and thus we pay a higher CPC.
• We should setup various types of Ad Extensions to capture the users’ attention in order to compete with these organic listings.
• PPC ads must become more localized given the changing dynamic of the SERP’s.

In conclusion, Google seems to be putting the organic experience ahead of PPC. While these changes are frustrating, there are plenty of opportunities for fast-acting advertisers. Don’t get left behind!

Like many location sharing services, Facebook Places allows users to tell their friends where they are by “checking in” to a location with their mobile phone. Facebook Places features several innovations that help differentiate it from other location sharing services like Foursquare and Yelp, including:

• The ability to tag friends. Just like photos or videos, Facebook users can now tag friends who are with them at their location.
• A “People Here Now” section. This section allows users to connect with friends at the same location at the same time. It also allows them to connect with others they don’t know but may share their same interests.
• Integration with other location apps like Foursquare and Yelp. The companies Gowalla, Yelp, Foursquare and Booyah all gave announcement at the presentation about how they would integrate Facebook Places into their applications.
• Easy-to-use privacy settings. The default privacy setting for Facebook Places only allows friends to see a user’s location. From there, users can allow everyone to see location updates or even just certain friends.
• The ability to share information about a place. Users can access reviews, pictures and information about their location from those who have visited before when they check in.

Even though Facebook Places brings a few cool innovations to the table, its biggest contribution could be introducing location sharing to the mainstream. While location sharing has exploded in popularity over the last year, the membership of sites like Foursquare and Booyah are miniscule compared to the half billion active users on Facebook. By bringing location sharing to the masses, Facebook Places could bring plenty of new opportunities to your business.

What does Facebook Places mean for your business?

• Claim your business. Official representatives of a business can claim it, which will turn the place into a Facebook Page. From there, you can post updates to people who like the page, update business information and more.
• Push coupons to Facebook users at your business. When someone checks into your business, you can send them coupons, promotions or tips.
• Promote interaction. Encourage users to interact with your Facebook Places page by offering incentives for things like reviews, feedback, etc.
• Encourage loyalty. Businesses have long been using Foursquare’s reward system to give discounts to users who visit often. While Facebook Places does not have a gaming feature like Foursquare, you should be able to offer promotions to customers who visit often.
• Get real-time stats about your customers. Facebook Places offers a powerful tool to learn more about the people who check into your business.

What do you think? In the comments section, give us some of your ideas for businesses using Facebook Places.

Develop your social media strategy with help from our Knowledge Center.

Photo provided by moriza on Flickr.

What sites should I submit to?

There are thousands of local sites in the “web-iverse.” Your first priority is to be listed in the big players like Google Places, Bing Local Listing Center, Best of The Web and YellowPages.com. Often the big sites will already have your company listings, in which case CLAIM, CLAIM, CLAIM!  If these locations go unclaimed they are able to be edited by anyone who comes to the page. Once you claim it you are the only one authorized to make changes. Once those are submitted and or claimed, you can search for more local sites and directories. There are also many niche local sites ideal for a specific industry. Nearly all industries are represented, it is important to be a part of those sites as well to show consistency and associate your business name with your industry as much as possible.

How do we become visible?

First, have a plan for your listing. Lay out and collect all the necessary information, images, videos, etc. to fill your local listing. It’s important to note that when optimizing, you should really put yourself in the user’s shoes. Ask yourself, what you would like to know? What is relevant to the user? Make it easy for them to use, find information and contact you. Not only will optimizing for your users pay off with prospective customers, it will also pay off with you rankings. Google and Bing are too far advanced for obvious spamming techniques. So be legitimate and you will be taken you seriously.  This can lead you to the top.

Be consistent, meaning  make sure your address, phone number, business hours, etc. are all the same across all the local listing domains. Target your categories based on your industry so that you can compete well. Make sure they are relevant to your industry and terms that are searched for by your market demographic.

One thing that really makes local search unique is reviews. Statistics show that 70% of users trust what customers say online even if they don’t know them. So work to gain citations, mentions, recognition and reviews. These also must be legitimate, users and Google will sniff out fake or paid for mentions and reviews. It’s as simple as asking your customers to review your site and you can even give them an incentive. Just make sure that they are stating that they were asked to do so in the review. These posts will get more respect than forced reviews. Good old fashioned customer service and consistency are your best friends when it comes to local search. Keep your customers happy and your information consistent and you should move up in the listings.

Learn more about Fathom SEO’s local SEO services for businesses looking to get qualified local visitors that will convert.

Read other blog posts about local search engine optimization.

Today, Google announced that it has changed the name of the Google Business Center to Google Places. While the announcement itself may not have raised many eyebrows, the statistics that Google included with the press release certainly have.

According to Google, 20 percent of all searches are related to location. Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.

The Google announcement also contained the following statistics:

• More than 4 million business listings on Google have been claimed by business owners (using the Local Business Center, now Google Places)
• Nearly 2 million listings have been claimed in the United States
• Google has nearly 50 million Place Pages covering all types of places ranging from businesses to parks
• Google Place Pages are viewed millions of times each day

These statistics only reiterate what we’ve known for years – local search optimization is a crucial part of any SEO campaign. If 20 percent of all searches come with local qualifiers, you could possibly be missing out on up to 20 percent of your potential traffic by neglecting to optimize for local search terms.

To help local businesses further develop their local search strategies, Google also announced today that a number of new features have been added to Google Places. These features include:

• Service areas – Businesses that serve clients throughout a geographic area can now mark the areas they serve.
• Tags – Tags cost $25 a month and can be attached to Google Places profiles to promote business features or specials. Tags are only available in certain areas, which Google expanded today to include three new cities – Austin, Atlanta and Washington, D.C.
• Free Business Photo Shoots – Google can send photographers to businesses in select cities for free photo shoots of their interiors. Let Google know if you’re interested in a photo shoot, and a photographer may come take pictures of your business.
• Customizable QR Codes – Businesses can now create their own QR code to place on marketing material like business cards. These codes can be scanned by smartphones and send users directly to the business’s Google Place Page.

Google is investing more time into local search, shouldn’t you? Start optimizing for local search with this quick guide to local search and improve your Google Places listing with help from this Fathom blog post.

Differentiate Yourself From Your Closest Competitors

• Add customized business categories (in the early days this was not possible).   Give your niche business the right category.  What’s that you say, there’s no category for fantasy football player insurance?   Create one!

• Add customized additional details fields.  Have a good BBB rating?  This would be the place to show it off.

• Add a printable coupon for local business; use new functionality to link to it from your blog, Facebook page or other profile.

• Add videos (up to 5) and images (up to 10).

• SUPER TIP: Encourage satisfied customers to post reviews: instruct them to click on the “Write a review” link on your page’s public listing.  A simple but effective 2-sentence review can work wonders for your image … plus you’ll get star power.  The better the reviews you have, the more stars will show up right next to the “reviews” link, which is located prominently near your business name.   Can you max out with 5 dazzling stars?  Talk about standing out from your competitors!

• Make sure your vital contact details–location, address, phone/fax numbers–are correct.   Read an instructive tale (again, courtesy of Kurt Krejny) of how an incorrect Google Local listing can frustrate your customers and what you can do about it.

• Finally, get analytical.  See the “dashboard” tab and use the new “Insights” data to map the zip codes from which people are requesting driving directions,  see how many people are clicking through to your website, and discover what keywords  are getting your local listing impressions in Google’s results.

Now, get out there and think globally locally.  Get the most out of your Google Local listing.

Martin’s Deli a local establsihment in the western burbs of Cleveland, now has a Twitter account (@martinsdeli) promoting their stores and website.

As evidenced over the past few weeks, Twitter is growing rapidly, pressing past the early adopters and into everyday people and businesses.  Why? It seems as though the mainstream is learning how powerful a platform Twitter is and its potential to drive traffic to  online properties.

Additionally, the benefits for being an active Twitter user has benefits outside of push marketing.  As we’ve stated before in other blog posts, Twitter is an excellent method to improve your site’s online reputation in the SERPs, as accounts and tweets can rank highly for an individual or company name.

But one of the most intriguing aspects of the exchange between me and Martin’s Deli was their response of a possible introduction of the Twitter Follower Discount (TFD).

The TFD has been discussed before with much larger entities on Twitter, but it’s head-smacking obvious how this idea makes so much more sense for local establishments.  With so many robust Twitter directories like Twellow and Twitter Grader, local companies can easily target city or neighborhood influentials to get the word out about specials, product additions, etc.

Bonus points for those searching for followers on Search.Twitter.com who are already talking about your local product and company (or your competitor).

It also makes so much more sense for TLDs at the local level because so many companies (big and small) are struggling how to create these online conversations with their potential customers. With Twitter adoption level still low comparatively to the overall population, local companies can track the success of TLD campaigns and get real time feedback about these campaign (e.g. What type coupon will bring you into our stores?). What other types of local marketing can do that and only cost the company their time? Compare that with the scale Whole Foods, Comcast or Jet Blue must use to have these authentic conversations, and it’s a no-brainer that the local companies can fill a void on Twitter right now.

At any rate, I’m looking forward ont only to how Martin’s Deli uses Twitter and the TLDs, but also hoping that other local establishments like the Great Lakes Brewing Company (@GLBC_Cleveland) get on board as well.

Managing local search for clients can be a challenge at times. Below are common issues we encounter:

- Existing profiles that aren’t tied to a known registration login
- Existing profiles that are duplicated
- Existing profiles that contain inaccurate information
- PIN verification postcards getting thrown away after we’ve submitted their listing

Basic steps to help improve or establish a local search presence:

1. Start with GetListed.org (This is a great tool that reviews your current status with Google, Yahoo, Best of the Web, and Live)
   Even if you didn’t create a local search profile, they can be created by former employees, customers, or even pulled from other online sources.
2. Perform a Google search for your company name and claim all local profiles you have not created
   Again, you may be surprised with what has been created or populated in some of the lesser known local search engines.
3. Keep a spreadsheet with registration information, and verification status
   Stay organized so your company can make quick changes to profiles when necessary.

If you haven’t checked your local search status in the last year, now is the time! If you cannot capture a local searcher at the moment they are looking for your product or service, you are missing out on an easy opportunity for potential business.

Great Resources for Local Search:
- Local Search Ranking Factors by David Mihm
- Local search marketing advice by GetListed.org
- How To Create Effective Local Business Landing Pages by Dev Basu

View more Fathom SEO posts about Local Search:
- Google Maps Mishap
- Cleveland Rocks Google Street View
- Can I Find Your Business?

You might want to check out our new SEO webinar, “How to Improve Sales with Search Marketing by Avoiding the 10 Biggest SEO Mistakes.”

The fast-paced program will cover everything from keyword selection and link building to SEO-PPC holistic thinking to local strategies.

Here’s a preview on a key mistake: ranking analysis

- Making judgments about rankings without a solid sense of what has been tried
- Not recognizing how much more can be accomplished with a page
- Failing to correlate one keyword observation with keyword performance on other pages
- Not weighing what adjustments make sense for which URL based on success on each search engine
- Protecting high rankings that drive little traffic
- Allowing too many keywords to rely on the home page for rankings

Would you like to know more? The webinar can help.

Bad Luck with Online Directions

My story begins with my girlfriend and I deciding to make reservations for dinner on a Saturday evening since we had really bad luck in regards to seating in restaurants during the previous weekends. With hopes that our bad luck streak might end, making a reservation ahead of time seemed to be the best bet.

For online local search, I always go directly to Google Maps. My Google Maps search to help me get closer to my restaurant reservation was “restaurants hudson, ohio“.

There were quite a few results returned from this search that sounded appealing. Further clicking around led me to reviews and the physical location of each restaurant. I then visited a few websites to check out the decor and menus.

After narrowing my choices down to two restaurants, I called the first place to make reservations – no luck. My second choice attempt for a reservation was a success! My next step was to print out directions from the map providing in the Google restaurant listing. Closer to breaking bad luck streak!

The time had come for our restaurant excursion, but on our way to the restaurant we found the directions had led us to a condo complex, not the restaurant we had intended to visit. Then, we realized we were somewhat lost. Oh no! The bad luck streak continues!

Luckily, I had the restaurant’s phone number within my cell phone’s previously dialed numbers. If not, we would have never made it, and essentially, the restaurant would have lost our business.

When we called to inquire about the directions we needed, they asked if we had found the directions from an online map tool, and if we did, they knew those directions were incorrect.

We finally made it to the restaurant after a few extra directions. Luckily we were within a few miles of the restaurant and I was somewhat familiar with the area. The bad luck streak has ended!

When we sat down for our meal I couldn’t help but think how many other people this same experience happened to.

The Next Day

On Sunday I did a little more investigating to make sure I didn’t do anything wrong to obtain the directions. I viewed the directions on the restaurant’s website to see a note that the online directions on MapQuest and other websites are wrong!

I revisited the Google listing and submitted a review that explained the directions were wrong; however this review was not accepted by Google… so much for trying to inform Google and its users.

Further investigation led me to find out that other business locations near this restaurant in Hudson had the same incorrect location on Google Maps.

In Google We Trust

Many people (including myself) rely on and overly trust information they find online without second guessing it. I am only touching on Google Maps in this post as it is the tool that gave me the incorrect information. From the note on the restaurant’s website, it is obvious that other mapping websites have the same incorrect information I came across via Google Maps.

Google Fixes the Problem

Well over a month after I submitted my review to Google the mapping location for the restaurant was updated. I truly hope this fix by Google helps solve the problem the restaurant had with people calling them and asking for correct directions.

Who is to Blame?

• The business owner that knows their listing is wrong, yet has not made an effort to fix it
• The company that provides the mapping technology for Google Maps
• Google Maps representatives that do not recognize and fix this issue (or accept my review informing others it is wrong)
• The city that has duplicate street names/addresses

Questions for the Business Owner:

• How many people call your business saying they are lost?
• How many people have told you in person that online directions to your business are wrong?
• Have you made an effort to fix this listing?
• Do you care about lost business?!

Advice to Business Owners:

• Take control of your online search listing(s)!
• Update your listing if incorrect, by dragging map marker to correct location
• Ensure listing thoroughness:
  • Add a detailed description of your business
  • Select appropriate categories
  • Add operating hours
  • Add phone number(s)
  • Add forms of payment
  • Upload photos
  • Upload videos
• Prepare your website for visitors:
  • Include physical address in page footer
  • Make your phone number visible
  • Incorporate geographic locations into your content (if important to your business)
• Ask for help from an expert

Fathom SEO and Local Search

Local search optimization is one of the many specialized SEO services Fathom SEO provides to ensure the accuracy and thoroughness of our clients’ local business listings.

We also did a search on “pizza coupons” Google was ahead of Pizza Hut in the sponsor links.After doing a search on “Marco’s Pizza Coupons” Google’s directory came up number 5. You know it’s only a matter of time before its number one.Can you imagine the PPC dollar they could inflate by placing their PPC campaigns to number one? I hope this isn’t going to be a constant for Google because how can a small business – say your local pizza shop – compete with them in rankings for key terms. I guess the new trend will evolve to competing for the number 2 spot verses the number one. I don’t think this is very ethical on Google’s part, but I guess that’s business!

Local search is a search looking for a specific location. If I type in Google, “pizza Cleveland, Oh” the results will show me all the pizza places near Cleveland, Ohio.

Why is it important to pay attention to Local Search?
It allows real market opportunity to exist for local sites to better filter; sort and present search results based on user’s specified criteria. It takes less time to do a local search then running and grabbing the old yellow pages. I’m surprise they still print these out.

With technology becoming cheaper in the wireless industry more and more cell user are starting to use local search (Google mobile) for dinning, entertainment and directions. As the local traffic increases more and more businesses fight for local searches, search engines will need to capture the searcher intent at the local level.

Who uses local search?

- 18-24 year-old adults
- Cell phone users
- Visitors to areas needing directions etc.
- The savvy consumer
– Source provided by Search Engine Watch

Some of the major Local Search Engines include: Google Maps, Windows Live Local, Yahoo! Local, Ask City, Local.com.

So what can you do to become apart of local Search?
Here are some of the things you should get started on if you are interested in getting into local search. You should first review, enhance or correct any local profile data on all databases. Enhance your site’s home page by adding common nicknames for your locality. Try and get separate listing for every city in your area for which you provide services.

CAN I FIND YOU NOW?