Link Bait
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
Link Exchanges - Run Fast
Thursday, December 13th, 2007Once in awhile, a client will ask us about link exchanges. A company with a sexy sales pitch promises the world and…
First of all, if you’ve never heard of the company making the pitch, you might want to check out their site. Usually a website speaks volumes, especially if you can’t find contact info, a [...]
Subscribe to New Fathom SEO TV RSS Feed
Friday, October 12th, 2007Now you can subscribe to the Fathom SEO TV RSS feed to keep up with the latest news via online videos. We’ll be releasing new videos about every aspect of search engine marketing and email marketing, including natural search engine optimization, paid search, online PR, link development and more.
Outbound Links and Misunderstandings
Thursday, September 6th, 2007The links issue is an evolving topic with a few traps and a lot of hype that scares people.
A client contacted us yesterday because he’s all worried about his outbound links. He shouldn’t be and you shouldn’t be either in most cases.
Outbound links don’t help you in the sense that they could affect the ranking [...]
Search ‘Only’ 5% of Online Activity - Why Is That Bad?
Wednesday, August 15th, 2007I’m a little surprised by a new study by the Online Publishers Association (OPA), but not in a way you might not think.
The bottom line is that internet users spend 5% of their online time with search. I was surprised it was that high. Actually, the OPA has been tracking this and other activities for four years. [...]
12 Ways to Butcher Your SEO Campaign
Wednesday, July 25th, 2007Want to avoid putting your SEO campaign on life support?
It might help to know what can result if you can’t keep up with the rapidly growing industry tools (free and expensive) or can’t stuff your ego somewhere dark – like a closet.
Here are 12 sure-fire ways to legally kill your strategy. The death watch will [...]
