Keywords
META Description Primer and Tips
Monday, December 19th, 2005Online marketers will exhaust themselves to find the “secrets” to high rankings on the major search engines.
As Michael Murray, Fathom SEO’s vice president, noted at the national Search Engine Strategies conference in Chicago this month, over-the-top techniques get in the way of good search engine optimization. In his panel presentation, “SEO Overkill,” Michael noted [...]
SEO – A Straightforward Guide to Keywords
Thursday, August 18th, 2005By Michael Murray, VP of Fathom SEOWeb site owners need to have realistic expectations when it comes to the world of keyword selection as it relates to SEO.It’s essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic—those broad, expansive keywords that rarely attract [...]
