Keywords
Google Trends for Websites: Where is Blogspot?
Friday, June 20th, 2008Barry Schwartz at Search Engine Land posted about a new development at Google Trends. It has now become a super revved up competitive intelligence tool as well as a keyword trending tool. A search by a domain name will now bring up information about traffic to the site, about sites also visited by those visitors […]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on […]
Google, I'd Like You To Meet Google
Thursday, November 8th, 2007Since the introduction of Android, I keep hearing the meme that Google is getting to be like Microsoft, and this is a natural reaction to a degree. One point of differentiation, however, is the fact that so many Google offerings are free. I use many of these services as a search engine marketer as well […]
12 Ways to Butcher Your SEO Campaign
Wednesday, July 25th, 2007Want to avoid putting your SEO campaign on life support?
It might help to know what can result if you can’t keep up with the rapidly growing industry tools (free and expensive) or can’t stuff your ego somewhere dark – like a closet.
Here are 12 sure-fire ways to legally kill your strategy. The death watch will […]
Ask Google and Yahoo! Love or Hate Wikipedia?
Thursday, July 19th, 2007Disclaimer: This is not a scientific survey, and really proves nothing. I had a good chuckle this week when looking at search engine results pages. It seemed just about every query I performed had Wikipedia in the top ten. So I decided to get philosophical. If I wanted to know about love, what would I […]
What’s better Sub-domains or Folders?
Tuesday, July 10th, 2007I know this is an on going debate among webmasters. However, I will be looking strictly from an SEO point of view.
When webmaster first started using sub-domains this was a great idea to help separate departments in your business. An example would be if I sold gadgets and sub gadgets. I would have the following […]
Sophisticated B2B Buyers Search Deeply
Wednesday, June 20th, 2007B2B internet searchers seem to be growing wise and patient as they hunt down products.
It’s good news for businesses that want to rank high for strategic keywords on the major search engines.
The trend is covered by two information and research firms, KnowledgeStorm and MarketingSherpa. They recently teamed up for the second part of a series […]
For Now, Google Can’t Be Beat!
Tuesday, June 12th, 2007I recently read an article on WebPro News, Beating the Unbeatable Google by David A. Utter. He explained how Rich Skrenta, CEO of Topix, thinks Google can be beat. His idea of competing is using search verticals.
A conventional attack against Google’s search product will fail,” Skrenta said. “They are unassailable in their core domain.”
You need […]
PPC and SEO: Think Holistic
Wednesday, May 30th, 2007
Successful search engine marketing involves sharing - one of your first lessons as a young person. You just can’t keep the good toys to yourself.
It just doesn’t make sense for search engine optimization (SEO) and paid search experts to work in separate worlds.
Although SEO and paid search (also known as pay-per-click or PPC) have unique disciplines, they […]
Google Universal Search : A Whole New Ballgame for Organic SEO
Thursday, May 24th, 2007It is like having a new gadget, this Google Universal Search. Just when you think you might have discovered a pattern of how the vertical search properties are incorporated in the default search results, Google throws you a curveball.
I really like baseball. I don’t play it that well, but I can’t get enough information about […]
