Keywords
How Google Uses Synonyms and What It Means for Your Website
Tuesday, January 26th, 2010Have you ever entered search terms into Google and wondered how it came up with some of the results? How does Google know that two different words have the same meaning? In a recent Google blog post the search engine giant clues us in on how their search engine handles synonyms.
The goal of any search [...]
Intent Is Key When Choosing Target Keywords
Wednesday, January 20th, 2010A recent blog post on SEOmoz covered the important issue of keyword targeting for improved search engine optimization and increased conversions. Those of you who spend your days immersed in the world of SEO are well-versed in the language of keywords, but this quick refresher article written by SEOmoz’s CEO is beneficial in helping to [...]
Fathom SEO Keyword Mixer – Free Keyword Research Tool
Friday, September 11th, 2009You’re getting ready to launch a new search marketing campaign. It doesn’t matter whether it’s a paid or organic search campaign. The seeds of success for your campaign are planted with keyword research.
Lots and lots of keyword research.
Inevitably, you’ll have to create extensive lists of keywords to analyze and review.
Today, Fathom SEO is proud to [...]
Don’t Take Keyword Selection Too Lightly
Tuesday, December 9th, 2008Much is made about keyword research. Don’t get me wrong, it’s absolutely vital.
Once you have a bunch of words, how do you decide the next move? Surely, you don’t just look at search counts and whether the keyword matches the target audience.
Practical keyword selection or, better yet, sophisticated keyword selection relies on a diverse mix [...]
Helping Online Marketing Clients Promote Green Efforts
Thursday, November 20th, 2008Within the last year we have seen a number of our online marketing clients venture into the “green” business community. For some it’s a natural progression, but for others it’s rejuvenating their business model with high hopes for long-term success.
One client now offers their most popular product with an eco-friendly option. Another innovative [...]
