Key Phrases
What I Learned as an Intern at Fathom SEO
Friday, July 16th, 2010If you asked me six months ago what SEO stood for, I don’t know what I would have said, but I can promise it would not have been Search Engine Optimization. Being a senior in college, I thought I was prepared with everything I needed to land my first job in copywriting. My first day [...]
How Google Uses Synonyms and What It Means for Your Website
Tuesday, January 26th, 2010Have you ever entered search terms into Google and wondered how it came up with some of the results? How does Google know that two different words have the same meaning? In a recent Google blog post the search engine giant clues us in on how their search engine handles synonyms.
The goal of any search [...]
Fathom SEO Keyword Mixer – Free Keyword Research Tool
Friday, September 11th, 2009You’re getting ready to launch a new search marketing campaign. It doesn’t matter whether it’s a paid or organic search campaign. The seeds of success for your campaign are planted with keyword research.
Lots and lots of keyword research.
Inevitably, you’ll have to create extensive lists of keywords to analyze and review.
Today, Fathom SEO is proud to [...]
8 Reasons to Clean Up Your Online Copy
Tuesday, February 19th, 2008Photo by Elsie esq.
The number 8 holds a special place in the Chinese mind because it is perceived to be the luckiest number in the world. In honor of Chinese New Year (02/07/08), I’ve chosen to be a linguistic Red Guard and publicly denounce a handful of writing trends. I do this to [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
