Internet Video Marketing
« Previous EntriesIncreasing Trends in Premium Web Video Content
Tuesday, August 19th, 2008According to the August, 2008, volume of eMarketer, and www.eMarketer.com, U.S. online video ad spending is expected to hit $3.4 billion in 2011. Currently, eMarketer predicts that video ad spending will hit $505 million this year and will grow for the next few years, peaking in 2012, when it will reach $3.4 billion.
And, according to [...]
Online Video: 11 Billion Views and No Signs of Slowing
Monday, June 30th, 2008On June 17th, comScore (Nasdaq: SCOR), a leader in measuring the digital world, released its data from the Video Metrix service, which measures monthly video views online. The numbers were massive. According to the service, U.S. Internet users viewed 11 billion online videos throughout April, with more than 4 billion of those [...]
Careless Whispers? The Power of George Michael in Google’s Algorithm
Friday, February 29th, 2008 I’m never gonna dance again, but George Michael’s video appears to keep dancing, long after the music stopped.
Wonder what an iconic 80’s song has to do with Google and SEO? Here’s the skinny: I googled 1-f looking for a result from the world of science, and the very first page of my [...]
Register for Online Marketing and PR Webinar
Thursday, February 14th, 2008Fathom SEO is sponsoring a new webinar, “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]
22 Billion User Generated Video Views in 2007!
Friday, January 25th, 2008eMarketer has a good report entitled ‘Who’s Watching User-Generated Video?‘.
So, good question. Who is watching videos? First, let’s talk about how many videos YOU are watching. 22 BILLION in 2007!
User-generated videos (UGVs) tallied 22 billion views in 2007, up 70% over 2006, according to Accustream iMedia Research’s “UGV 2005 - 2008: Mania Meets Mainstream” [...]
Video Killed The Literature Star?
Thursday, January 10th, 2008Flash! This just in! A lot more people are viewing videos online than they used to. Pew Internet & American Life Project releases a study that finds almost half of online adults have visited video websites. In December 2006, only about one in three had. That is quite the leap, and there is no [...]
Can You Make My Video Go Viral?
Wednesday, December 5th, 2007Can you make my video go viral? Sure we “can”, but it’s not as easy as many would make you think.
This video showcases a nice case study on how to do it, but again, we at Fathom don’t sell “viral” videos because of the risk factor. It’s simply too hard to try and make something [...]
Web Video Production & Marketing Tips
Wednesday, November 14th, 2007We just released our latest strategy guide called “The Dawn of a New Industry: Internet Video Production & Marketing”, which is available for download in PDF format from the link below.
Web Video Production & Marketing Tips Video & PDF Download.
The guide outlines the tips and strategies for how to produce and market web videos for [...]
Google Universal Search Success Stories
Thursday, October 25th, 2007We’ve been preaching the powers of Google Universal Search and what it could mean for your business moving forward. Finally, the results are starting to come in. Take a look at this story about a chiropractor who used a simple video to drive new customers to his business.
Michael Dorausch of ADIO chiropractic realized the very [...]
Should I Put My Videos On YouTube Or Not?
Thursday, October 25th, 2007Somebody asked this question over in our online video production forum the other day and I thought it was worth a longer blog post. Here’s what they said…
The biggest video outlet on the Internet appears to be You Tube, which has lots of fun but low-budget skits and opinion pieces and silly “America’s Funniest Home [...]
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