Internet Video Marketing
Advertising Age Poll Considers the Future of Digital Production
Friday, January 15th, 2010Advertising Age asked readers recently to consider the future of digital production – particularly, if small digital production shops working directly with clients will turn large digital agencies into antiquated and unnecessary middlemen. A strong 64% of respondents voted “yes.” Interestingly, but not really much of a surprise, the comments on the poll from both [...]
YouTube vs. Usability
Friday, September 11th, 2009Is your YouTube content usable? A new article from Jakob Nielsen’s Alertbox outlines some compelling reasons NOT to participate in social networking sites.  Research behind “Social Media Outsourcing Can Be Risky” makes the case that:
1. Usability can be harmed. In the article’s YouTube examples, inappropriate image thumbnail choices, repetitive features, and poor organization are [...]
Viral Videos Promote A Sick City!
Monday, July 20th, 2009Sketch and Stand-up comedian Mike Polk of Cleveland got the city’s ears burning recently with his Hastily Made Cleveland Tourism Internet videos – a pastiche of low-budget video footage showing drifters, urban decay and other depressing Cleveland scenes accompanied by a smarmy, jingle-esque, theme song-styled sing-along audio track. Sarcastic, nearly cruel, and with more than [...]
All The World’s A (Sound) Stage!
Tuesday, April 21st, 2009By now, most fans of popular culture in America (and that’s just about everybody these days, isn’t it?) have heard of Susan Boyle – the Scottish woman who absolutely blew away the audience and the judges on Britain’s Got Talent earlier this month with her stellar and nigh-operatic rendition of “I Dreamed A Dream†from [...]
To the Vidders Go the Spoils, or MASH 2.0
Friday, March 6th, 2009A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease [...]
