Higher Education Marketing
‘Tis the Season for Email Marketing Blunders
Thursday, December 13th, 2007Opt-in email marketing is a fantastic way for university development offices to stay in touch with alumni. There are plenty of opportunities to provide the former students with updates on campus activities, homecoming events, or new awards given to the old program. Of course, there should always be a gentle appeal for continued generosity.
I [...]
New Opt-In Email Guide for Higher Education
Thursday, December 6th, 2007If you are involved in marketing for higher education, you will be interested in the newest guide available from Fathom SEO. Joe Soltis has produced a guide called “Kickstart Higher Education Marketing with Email“, and it is now available as a free download.
The step-by-step guide provides an easy-to-follow process that ensures successful communication and [...]
