Health Marketing


More Evidence Why Your Hospital Needs Healthcare Online Marketing

Tuesday, August 18th, 2009

As talk of healthcare reform dominates the news, I’m going to tell another story: one about how Americans search for healthcare online.   A new study from the Pew Internet and American Life Project in partnership with the California HealthCare Foundation reveals 61% of American adults look online for health information.   Among this majority [...]

Help Your Health Online: The 6 Coolest Free Web 2.0 Health Tools

Wednesday, October 24th, 2007

Most people reading this have probably heard of Web 2.0, but I’d be willing to bet a stack of LeBron James rookie cards that not many have heard of Health 2.0. What is Health 2.0?

Basically, Health 2.0 is a take-off of Web 2.0, and it alludes to health websites that incorporate Web-2.0 principles [...]