Green marketing
Earth Day Thoughts: The Green Fraud of E-Billing
Wednesday, April 22nd, 2009Ah, marketing … Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here). As business models are being built on green technology, “going green” is thought to be a brand enhancer.
In this vein, I’ve noticed over the last year or two while [...]

