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Green marketing

Earth Day Thoughts: The Green Fraud of E-Billing

Wednesday, April 22nd, 2009

Ah, marketing …  Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here).  As business models are being built on green technology, “going green” is thought to be a brand enhancer.

In this vein, I’ve noticed over the last year or two while [...]