How a Deer-Hunting Photo Diary Can Help Online Reputation Monitoring
Tuesday, March 9th, 2010I’d like to share a funny story about a how a client of mine has gotten some recent reputation-monitoring help from strange places.
Background
This client is in the consumer electronics industry, but the name of its business happens to share a name with:
1. a medical iPhone app
2. a .net website belonging to a farm
The Rankings
As [...]
Social Media Sites Could Scream ‘Rob Me!’
Friday, February 19th, 2010So you innocently tell your “friends” where you’re going on an ordinary Saturday afternoon … only you do it on social networking sites like Twitter, Facebook or Google Buzz. Online location-sharing networks are rapidly becoming more and more popular, potentially to the peril of your worldly possessions.
The potential for thieves to use updates on sites [...]
Google Buzz Is Creating Quite a “Buzz” Among Social Media Users
Wednesday, February 17th, 2010Exactly a week ago, Gmail users around the world noticed an interesting addition to their email accounts. Underneath their inbox was a new tab labeled “Buzz.†Although it may not have seemed immediately significant, this four-letter word has generated quite the impact. Buzz is Google’s boldest foray into social media yet – it allows users [...]
Of Google, Unicorns and Uniforms
Friday, February 5th, 2010There has been some attention lately to Google’s use of synonyms and related searches. Google posted about it on their official blog. One change is they are bolding not just plurals in the results, but also terms that mean the same thing.
In short, it is wise to recognize that there are many ways to express [...]
How Does Social Search Affect SEO?
Thursday, February 4th, 2010Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?â€
Before we talk about optimizing for Social Search, we’ll first talk about what it [...]
