Google PageRank
Some Thoughts on Google Ranking Factors
Friday, August 28th, 2009Rand Fishkin recently posted a nice in-depth look at on-page optimization over at SEOMoz. In the piece, he acknowledged that on-page keyword efforts are only one part of a much bigger SEO picture. Other slices of the SEO pie include time-tested concepts like link-building, site authority, and even something newer called social graph metrics. These [...]
Want More Usability and Visibility? Check Your Sitemap
Wednesday, September 17th, 2008People only use them 7% of the time. 7 years ago the number was at 27%. Despite the low numbers, Jakob Nielsen’s latest usability study on sitemaps states that having them done right is a good thing because they “don’t hurt,” “cost very little” and “do help a few people.”
I would add a 4th [...]
Another Paid Links Article – With A Twist
Thursday, October 4th, 2007When Andy Greenberg at Forbes writes an article called “Google Purges The Payola”, it is bound to make search engine marketers take notice. It is a well-balanced article that uses the recent penalty that Google apparently applied to certain directories as catalyst to explore the whole question of paid links. The usual experts were consulted; [...]
Outbound Links and Misunderstandings
Thursday, September 6th, 2007The links issue is an evolving topic with a few traps and a lot of hype that scares people.
A client contacted us yesterday because he’s all worried about his outbound links. He shouldn’t be and you shouldn’t be either in most cases.
Outbound links don’t help you in the sense that they could affect the ranking [...]
How Much Are ‘Link Condoms’?
Wednesday, August 22nd, 2007The paid link controversy got deliciously nasty yesterday at the Search Engine Strategies conference in San Jose.
Google’s Matt Cutts joined other industry leaders on a panel called “Are Paid Links Evil?”
Google basically wants web sites to avoid passing along PageRank if they sell links. In other words, if a page has a good reputation (an authority [...]
