Google PageRank
Want More Usability and Visibility? Check Your Sitemap
Wednesday, September 17th, 2008People only use them 7% of the time. 7 years ago the number was at 27%. Despite the low numbers, Jakob Nielsen’s latest usability study on sitemaps states that having them done right is a good thing because they “don’t hurt,” “cost very little” and “do help a few people.”
I would add a 4th [...]
Another Paid Links Article – With A Twist
Thursday, October 4th, 2007When Andy Greenberg at Forbes writes an article called “Google Purges The Payola”, it is bound to make search engine marketers take notice. It is a well-balanced article that uses the recent penalty that Google apparently applied to certain directories as catalyst to explore the whole question of paid links. The usual experts were consulted; [...]
Outbound Links and Misunderstandings
Thursday, September 6th, 2007The links issue is an evolving topic with a few traps and a lot of hype that scares people.
A client contacted us yesterday because he’s all worried about his outbound links. He shouldn’t be and you shouldn’t be either in most cases.
Outbound links don’t help you in the sense that they could affect the ranking [...]
How Much Are ‘Link Condoms’?
Wednesday, August 22nd, 2007The paid link controversy got deliciously nasty yesterday at the Search Engine Strategies conference in San Jose.
Google’s Matt Cutts joined other industry leaders on a panel called “Are Paid Links Evil?”
Google basically wants web sites to avoid passing along PageRank if they sell links. In other words, if a page has a good reputation (an authority [...]
Who Says Google doesn’t Practice Black Hat.
Tuesday, August 14th, 2007I recently came across an article on SEObook.com “Google Caught Selling High PageRank Links, Again & Again” by Aaron Wall. It talks about Google buying market shares for their checkout and profiling their members and giving them free links from a higher Google PageRank sites.
Google is buying marketshare for Google Checkout by profiling merchants who [...]
