Fathom SEO
How Does Social Search Affect SEO?
Thursday, February 4th, 2010Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?”
Before we talk about optimizing for Social Search, we’ll first talk about what it [...]
What Can SEO-Savvy Blogs Do For You?
Tuesday, February 2nd, 2010To blog or not to blog – if that is your question, then reading this post should help you find the answer.
Creating a blog for your company is an excellent way to implement SEO strategy. Many people do not realize the important connections between successful, regularly-updated blogs and SEO rankings. TopRank Blogging recently published a [...]
Fathom SEO Employee Spotlight: Kevin Lewalk
Thursday, January 28th, 2010Kevin Lewalk
Web Designer / Graphic Designer
Areas of Specialization:
Web Design and Layout
Leadership Role:
I create user friendly and SEO friendly web pages. I also create Logo designs and branding.
Best Thing About Working at Fathom SEO:
The atmosphere is very energetic and uplifting. The people here are a great bunch of co-workers. They are always helpful and supportive to [...]
How Google Uses Synonyms and What It Means for Your Website
Tuesday, January 26th, 2010Have you ever entered search terms into Google and wondered how it came up with some of the results? How does Google know that two different words have the same meaning? In a recent Google blog post the search engine giant clues us in on how their search engine handles synonyms.
The goal of any search [...]
Using the Massachusetts Senate Race to Show That Google Auto Suggest is a Search Popularity Contest
Friday, January 22nd, 2010So, what criteria does Google use to pick the results that appear in the auto-suggest dropdown when you type a query?
While most SEO insiders I’ve talked to agree that auto-suggest results have much to do with current search term popularity, others think that additional factors carry more weight in the algorithm. When a client’s name [...]
