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Facebook Redesign is National News? Cool.

Monday, July 21st, 2008

You know how I know Facebook is still relevant?  When the CBS Morning Show reports on it five minutes after 7 a.m.Â
While there are far greater tests to determine newsworthiness, getting mentioned on a network morning show before the first commercial break means someone feels that the American public should care about that particular [...]

Praise for Facebook’s Grammatical Awakening

Wednesday, July 9th, 2008

As recently reported in Yahoo News, Facebook has taken steps to improve its grammatical accuracy. Sentences generated by the social networking website about people in the third person will use he or she in place of their when referring to the individual.
Facebook will also prompt users to select a sex if they have not already.  [...]

Where Facebook Meets Philanthropy

Wednesday, June 25th, 2008

What’s your status?
When I think of social networking websites, I often think of people keeping tabs on what their friends and acquaintances are doing:

Johnny is grilling buffalo burgers with his friends.

Denise is looking forward to 3 days of debauchery in Las Vegas.

Or social network applications as platforms for broadcasting your status to the world:

Paul is [...]

The Social Media Newsroom: An “About Us” Page for the Brave, New Networked World

Friday, May 9th, 2008

Just a month after unveiling our social media newsroom, Fathom SEO has developed a more generic social media pressroom theme built in WordPress for the public at large. The theme, based on SHIFT Communications PDF template, is a sleek, minimalist theme designed for the sole purpose of an optimized, social media enabled newsroom.
When we [...]

How Many People Reject Your Business Because of Negative Reputation?

Wednesday, April 23rd, 2008

A new customer service study noted by Douglas Quenqua in ClickZ finds a strong link between a company’s online reputation and the willingness of potential customers to do business with it.
… 72 percent of respondents used social media to research a company’s reputation for customer care before making a purchase, and 74 percent choose to [...]

Register for Online Marketing and PR Webinar

Thursday, February 14th, 2008

Fathom SEO is sponsoring a new webinar,  “What’s Working NOW: Profiting From The New Rules of Online Marketing & PR,” to help companies gain a better perspective about online marketing.
The February 19th program will be presented by David Meerman Scott, an award-winning online thought leadership strategist and best-selling author. Scott is the author of the [...]

Antisocial Media Concerns?

Thursday, January 3rd, 2008

While spending some time at Sphinn today, one of the hot topics was a post by Jennifer Laycock. It questioned if we should be concerned about not only our profiles, but the profiles of those we are connected with, even indirectly, in various social networking channels.
Here is a snippet:
That got me thinking and I began [...]

MySpace and OpenSocial Sitting In A Tree….

Thursday, November 1st, 2007

TechCruch is reporting that Google and MySpace have jumped into the open application platform bed together. Great! What does this mean to me? What does it mean to social media marketers?  Will FaceBook blush? Too soon to tell, of course.
Two observations:
1. People adopt their social media website, just like a group of  ‘friends’  for their [...]

Google Sinks Its Teeth Into Facebook

Wednesday, September 5th, 2007

Do you social network? I know, I know, there’s so many of them, and they are confusing. And more importantly, do they even really help my business? Can they?
A good social networking strategy can help your business succeed, if you let it. Let’s take Facebook for example, the new sweetheart of the social network scene. [...]