Email Marketing


Downturn This! Marketing Tactics and Recession Reading

Friday, December 12th, 2008

Sometimes nothing makes the case for search engine marketing like numbers.
First, it’s helpful to see what’s happening to marketing dollars as we approach the end of 2008.  As seen in the subsequent chart from MarketingSherpa, businesses are cutting traditional advertising significantly more than they are adding it, while social network marketing and emailing to house [...]

‘Tis the Season for Email Marketing Blunders

Thursday, December 13th, 2007

Opt-in email marketing is a fantastic way for university development offices to stay in touch with alumni. There are plenty of opportunities to provide the former students with updates on campus activities, homecoming events, or new awards given to the old program. Of course, there should always be a gentle appeal for continued generosity.
I [...]

New Opt-In Email Guide for Higher Education

Thursday, December 6th, 2007

If you are involved in marketing for higher education, you will be interested in the newest guide available from Fathom SEO. Joe Soltis has produced a guide called “Kickstart Higher Education Marketing with Email“, and it is now available as a free download.
The step-by-step guide provides an easy-to-follow process that ensures successful communication and [...]

Successful Email Marketing For Businesses – A New Fathom Video

Thursday, August 23rd, 2007

Did you know that FathomSEO does email marketing too, besides search? Here’s a nice little video we put together of Joe Soltis, or Director PBM, talking about how to do successful email marketing for businesses.