Ecommerce
Consumer Reviews on Your Website: To Be, Or Not to Be?
Friday, June 18th, 2010Holding a Human Skull is Kind of Creepy and Gross –>
According to a study done in 2009 by Opinion Research Corp, 84% of Americans reported that online customer evaluations influence their decision to purchase a product or service. Yet, it’s not uncommon to hear concerns about whether to allow comments on a site. So, should [...]
Boost Customer Confidence on Your E-commerce Website
Monday, May 24th, 2010While enjoying one of my favorite pastimes – online shopping – this weekend, I wondered why I consistently visit the same websites. The conclusion I finally came to is that these websites provide me with the best product descriptions, pictures and, yes, sometimes video.
If you run an e-commerce site, always ask yourself one [...]
Use SEO to Maximize Your e-Commerce Promo Code Traffic
Monday, August 24th, 2009e-Commerce websites are emerging for nearly any kind of product you can imagine to buy online. With so many competitors popping up in your industry, how can you continue to stay ahead in the fight to convert buyers that are looking for the best online deal?
Any number of SEO marketing strategies can add up to [...]
Earth Day Thoughts: The Green Fraud of E-Billing
Wednesday, April 22nd, 2009Ah, marketing … Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here). As business models are being built on green technology, “going green” is thought to be a brand enhancer.
In this vein, I’ve noticed over the last year or two while [...]
Hate “.com”? How About a New, Totally Branded Domain?
Friday, June 27th, 2008Tired of .com, .org, and .net? .biz or .mobi not doing it for you?
“Let a thousand domains flower …”
For 6 figures apiece.
As reported in today’s NY Times, the Internet Corporation for Assigned Names and Numbers (Icann) announced yesterday in Paris that it would soon allow companies, organizations, or countries to use new suffixes in their [...]
