Danny Sullivan
« Previous EntriesLame Politicians Don’t Digg It
Friday, November 23rd, 2007Danny Sullivan has a good piece about how presidential candidates use Digg - poorly in many cases.
I can see why the polititians themselves can’t get too involved. But surely their campaigns don’t need to come up so short in terms of understanding Digg, the narrow scope, limited comments and often a low number of friends.
Digg [...]
Another Paid Links Article – With A Twist
Thursday, October 4th, 2007When Andy Greenberg at Forbes writes an article called “Google Purges The Payola”, it is bound to make search engine marketers take notice. It is a well-balanced article that uses the recent penalty that Google apparently applied to certain directories as catalyst to explore the whole question of paid links. The usual experts were consulted; [...]
Sphinn - Do We Need Another Search Community?
Wednesday, July 18th, 2007You might wonder why the heck Sphinn even materialized given the number of related communities. But I’m already a fan of Sphinn (pronounced “spin”). It’s a social site for search and interactive marketers.
It’s gaining in popularity because it’s part of Third Door Media (the new firm with Danny Sullivan). As a result, the quality of [...]
Everybody has an opinion: Squidoo versus Mahalo
Friday, July 13th, 2007Since it is the talk around the water cooler, I thought I would weigh in on the Squidoo versus Mahalo debate. For those who have not followed the unfolding drama, Danny Sullivan has an excellent chronology. Danny states that he never really cared much about Squidoo. I kind of like Squidoo’s concept. I still like [...]
Search Engines: Tell Me I Spammed
Wednesday, June 6th, 2007A healthy discussion came out of “Penalty Box Summit” session at Danny Sullivan’s new Search Marking Expo known as SMX Advanced in Seattle.
But I don’t look for any dramtic changes in the way the major search engines communicate with webmasters and marketers.
Some search engines do initiate communications with website managers, but they may only make that [...]
Danny Sullivan Gets “Naked”
Monday, June 4th, 2007Danny Sullivan and Matt Cutts got the SMX conference in Seattle off to a great start with some humor before a Q&A.
Matt showed up with a printed T-shirt and jeans and told Danny how important it is to dress casually for these events.
Danny subsequently removed his shoes, tie, shirt and pants. “People want to get [...]
Will SMX Meet SEO and PPC Expectations?
Monday, June 4th, 2007Well, Danny Sullivan’s new Search Marketing Expo (SMX) in Seattle has sold out - a good sign for the launch of this new conference.
But I imagine expectations are extremely high - not just in terms of who presents but what they say. The event for advanced pros needs to deliver, separating itself from others in [...]
Marketing Pitfalls of Google’s Personalization Realm
Friday, June 1st, 2007Major changes with Google: Universal and being personalized all at the same time. Google Universal has incorporated blogs, videos and news in the organic search results. My colleague Matt has blogged about Universal search in more detail.
But what’s the buzz about personalization? How personal is Google getting? Are they looking for phone numbers, email address [...]
To Submit or Not to Submit, That is the Question …
Friday, May 18th, 2007Recently, Google announced a new tool that will guide its bots to a web page to crawl a list of URLs for your entire site in one location. This is certainly one of the company’s greatest ideas to date. But this new crawling technique has left everyone wondering whether to submit or not to submit.
One [...]
Universal Search – It’s not your father’s Google rankings
Thursday, May 17th, 2007Google isn’t just messing with the user interface. They are making a BIG change in the philosophy of what constitutes relevant results on query by query basis. Marissa Mayer, VP Search Products & User Experience announced this yesterday at the Official Google Blog:
Over several years, with the help of more than 100 [...]
