Copywriting
What’s Your Style?
Wednesday, December 3rd, 2008Those of you who have ever taken an English grammar class probably learned about the importance of being consistent in your writing by using parallel structure. Another way to show consistency is to choose one style and stick with it.
For example, if there are several acceptable spellings for a word, you should choose one of [...]
Praise for Facebook’s Grammatical Awakening
Wednesday, July 9th, 2008As recently reported in Yahoo News, Facebook has taken steps to improve its grammatical accuracy. Sentences generated by the social networking website about people in the third person will use he or she in place of their when referring to the individual.
Facebook will also prompt users to select a sex if they have not already. [...]
You’re Reading the Title, But How Much More?
Friday, May 9th, 2008A new study seems to have the answer. From Jakob Nielsen’s Alertbox comes a very interesting mathematical formula quantifying how little text people actually read during average Web page visits. The summary states:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% [...]
8 Reasons to Clean Up Your Online Copy
Tuesday, February 19th, 2008Photo by Elsie esq.
The number 8 holds a special place in the Chinese mind because it is perceived to be the luckiest number in the world. In honor of Chinese New Year (02/07/08), I’ve chosen to be a linguistic Red Guard and publicly denounce a handful of writing trends. I do this to [...]
Copywriting for the Search Engines – Video
Tuesday, May 29th, 2007Please take a moment and subscribe to our Search Engine Marketing Videos on our YouTube channel.
