Copywriting
Make Your Marketing Efforts Work for You
Thursday, July 1st, 2010It’s pretty obvious to everyone in the industry that traditional marketing methods have officially lost their influence. Today’s marketing resides in an entirely different sector – one that’s filled with blog posts, video portals, tweets, status updates, and other forms of content across the Web. So how can your business adjust its website marketing tactics [...]
5 Ways to Write Content that Sticks
Friday, June 25th, 2010When it comes to the content on your website, you want it to be compelling, easily accessible and unique. You want your reader to understand what you’re talking about, read further about your services and ultimately, buy what you’re selling. Not all writing can do this, but there are some simple tips to help make [...]
Get Your Blog Noticed by Search Engines
Wednesday, May 19th, 2010Blogs are a great way to quickly, efficiently and inexpensively publish a lot of interesting and informative content on the Internet. The only problem with blogs is how they’re recognized by search engines. Search engines pick up new content, but if you publish new content to your blog regularly, it’s difficult to maintain [...]
Beating the Conversion Killers
Monday, April 5th, 2010Are you having trouble figuring out why your website visitors aren’t converting? Although it’s great to have high search engine rankings, this doesn’t always translate to increased revenue. In order to convert visitors, your website needs to address the conversion killers that cause people not to buy. These often draw on fears that have come [...]
Of Google, Unicorns and Uniforms
Friday, February 5th, 2010There has been some attention lately to Google’s use of synonyms and related searches. Google posted about it on their official blog. One change is they are bolding not just plurals in the results, but also terms that mean the same thing.
In short, it is wise to recognize that there are many ways to express [...]
