Conversational Marketing


Traditional Marketing Gets Some Fierce Competition

Thursday, November 1st, 2007

Social media – digital word-of-mouth buzz populating the Internet – will begin to clobber traditional marketing more and more.
Even senior PR and marketing communications professionals seem a bit wise about what the future holds for social media, increasingly tied to a trend called conversational marketing.
A new study conducted by TWI Surveys, Inc. on behalf of the Society [...]