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« Previous EntriesDo Search Engines Trust SEM Professionals?
Tuesday, August 12th, 2008Hidden text, cloaking, keyword stuffing, and other black hat tactics are to the major search engines the equivalent of stealing your best friend’s girlfriend. Neither is a good idea, and each is a quick way to lose respect - be it in the rankings or your previously happy social circle.
With all the attempts by [...]
Why Paid Search Should Never Be Cut Out of Your Marketing Budget
Thursday, July 24th, 2008Paid Search Marketing (also known as Pay-Per-Click & PPC) should never be cut out of your marketing budget, even during an economic recession. Your pay per click campaigns, if created, monitored, and managed correctly, should always be profitable for you and your company.
Traditional marketing (appealing to a mass audience) is no longer the most [...]
Get the Scoop on Fathom SEO Partnership Deal
Wednesday, December 19th, 2007It’s an exciting time these days. Through a Fathom SEO, LLC management-led recapitalizaton initiative, our firm partnered with PromiseONE, LLC, a private equity partnership. Scot Lowry, Principal with PromiseONE, joined us as Executive VP and CFO.
Scot said, “We were impressed with how effectively Fathom SEO managed their growth. It is uncommon for a firm in such [...]
Internet Video Marketing The Logical Next Step For SEO
Wednesday, October 3rd, 2007Internet video marketing is going to be the next big thing in SEO. Why? Because people are watching! According to Emarketer…
Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and [...]
Client Relations: It’s All About Expectation
Wednesday, September 19th, 2007Maybe it’s the instant “See Me Now” impact of paid search or pure desperation for traffic and sales, but some business executives still don’t get that search engine optimization is anything but a quick fix.
I’m not saying most aren’t understanding. They are. We work with some exceptional marketers and/or business owners. But a recent situation will give you [...]
Like SEO Feeding Frenzies? Feast On Resistance
Wednesday, August 8th, 2007Truth be told, I was in the dumps earlier this year when the Search Engine Marketing Professional Organization came out with its annual survey results.
Natural search engine optimization amounted to only $1.1 billion of the nearly $9.4 billion North American companies and consultants kicked into search engine marketing, according to the 2006 survey (yep, that’s $1.1 [...]
Fate of MarketingSherpa SEO Buyer’s Guide Up in the Air
Wednesday, June 27th, 2007Just like last summer, this was supposed to be the time that MarketingSherpa would solicit new surveys for the upcoming Buyer’s Guide to Search Engine Optimization Firms (SEO).
But I don’t expect a request for our data anytime soon or a copy of the guide either.
I’ll leave it to the MarketingSherpa team to clarify (I have [...]
Is Your Website a Trainwreck?
Wednesday, May 23rd, 2007The problem often isn’t with natural search engine optimization; it’s with disappointing websites.
Unfortunately, business executives make websites (or hire people to make them) with little or absolutely no regard for online marketing.
Great, you have a cool Flash website. Obviously you plan to do all of the marketing without organic traffic.
Want a database-drive website? Who doesn’t [...]
Online Public Relations & The Future Of Search Video
Tuesday, May 22nd, 2007Want to see more videos? Subscribe to our Search Engine Marketing Videos on our YouTube channel.
Search Engine Marketing For Large Brands - Video
Wednesday, May 16th, 2007Want to see more videos? Subscribe to our Search Engine Marketing Videos on our YouTube channel.
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