Blogging
Blogs: You’re Doing It Wrong
Friday, July 25th, 2008My friend Jim Sweeney recently blogged about how only 74 Fortune 500 companies maintain blogs. For the mathematically challenged like myself, that’s not even 15 percent.
The survey, sponsored by PR giant Burson-Marsteller, was conducted in February - March 2008. Burson’s Erin Byrne, chief digital strategist, had an interesting quote on the low turnout:
“When I thought [...]
The 25 Best Health Blogs
Tuesday, March 25th, 2008An apple a day keeps the doctor away, but reading a good blog every day can keep you well-informed with enlightening commentary. It may even prove to keep the doctor away, too. Recently I put together a rigorous list of the 25 best health blogs, and I’d like to share the apples [...]
Still Don’t Have A Blog For Your Small Business?
Thursday, December 27th, 2007The NYTimes is reporting that having a blog for business is…
A low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.
Exactly. According to the article. Here’s how one industry professional used his blog.
David Harlow, a lawyer and health care consultant in Boston, said he started his blog, [...]
Why Should Blogs Be Different?
Thursday, August 30th, 2007A recent study from Marketing Daily finds that eight out of ten Americans know what “blog” means. Search engine marketing and online PR people might not find this surprising. It seems that everybody wants a blog these days. It also seems that some people who own or write for blogs are a little surprised that [...]
Blogs: Sit Tight Until You Get It Right
Wednesday, August 22nd, 2007Online marketing experts at the Search Engine Strategies conference in San Jose laid it on the line today about blogs. Get involved and learn to use the blogging and feed tools.
During the “SEO Through Blogs and Feeds” session, I was stunned by the lack of hands when up as panelists asked question after question about [...]
Yahoo! What’s Next?
Saturday, June 30th, 2007Now that Terry Semel has resigned as chief executive and now Yahoo! co-founder Jerry Yang will be filling his shoes. Will he be able to get Yahoo! back on track? Hard to tell, Trip Chowdhry an analyst of Global Equities Research states; “He didn’t function as Chief Yahoo, so why would you think he will [...]
Online PR Disasters & How Blogs Could Save The Day!
Wednesday, June 6th, 2007We write a lot about search here at Fathom primarily because we’re recognized as a search firm mostly, but we should also begin to talk more about online public relations. Heck, we offer that as a service, in case you didn’t know. :)
Here’s a good story for anyone reading. Did you ever have a bad [...]
