Comments on: Breadcrumb Navigation and Google SERPs: Why You Should Care http://www.fathomdelivers.com/blog/index.php/breadcrumb-navigation-and-google-serps-why-you-should-care/ News, trends & analysis from the online marketing experts. Thu, 18 Aug 2011 13:28:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Internet Marketing http://www.fathomdelivers.com/blog/index.php/breadcrumb-navigation-and-google-serps-why-you-should-care/#comment-4291 Internet Marketing Tue, 12 Jan 2010 07:40:58 +0000 http://www.fathomseo.com/blog/?p=1389#comment-4291 If rankings are a concern, although they are by the page, not the website all pages individually are not capable of achieving first page search engine rankings without help from a second level push. This second level push implies unleashing the power of collective pages unified with intent to produce significant ranking factors which you can then channel to the appropriate area of your website. If rankings are a concern, although they are by the page, not the website all pages individually are not capable of achieving first page search engine rankings without help from a second level push.
This second level push implies unleashing the power of collective pages unified with intent to produce significant ranking factors which you can then channel to the appropriate area of your website.

]]> By: Kurt Krejny http://www.fathomdelivers.com/blog/index.php/breadcrumb-navigation-and-google-serps-why-you-should-care/#comment-4267 Kurt Krejny Tue, 22 Dec 2009 14:13:23 +0000 http://www.fathomseo.com/blog/?p=1389#comment-4267 Navigational searches take up a good chunk of people's daily searches on the web. i.e. "best buy digital cameras" People are using the engines to search a site section they know they want to go to. This new feature helps searchers get where they want to go quicker. It also rewards sites that practice good information architecture and usability. If these breadcrumbs help makes the SERPs and web better, I'm all for them. If you can't work breadcrumbs into your existing design, then plan on them for your next one! Navigational searches take up a good chunk of people’s daily searches on the web. i.e. “best buy digital cameras” People are using the engines to search a site section they know they want to go to.

This new feature helps searchers get where they want to go quicker. It also rewards sites that practice good information architecture and usability. If these breadcrumbs help makes the SERPs and web better, I’m all for them.

If you can’t work breadcrumbs into your existing design, then plan on them for your next one!

]]> By: Matthew Keough http://www.fathomdelivers.com/blog/index.php/breadcrumb-navigation-and-google-serps-why-you-should-care/#comment-4264 Matthew Keough Mon, 21 Dec 2009 14:35:20 +0000 http://www.fathomseo.com/blog/?p=1389#comment-4264 It will make analyzing traffic from Google more interesting. I can conceive of the situations where a particular product page will rank for a term and the category page does not. If a searcher reaches the website by clicking on the SERP breadcrumb, the category page would receive traffic via keywords for which it has no ranking. It will make analyzing traffic from Google more interesting. I can conceive of the situations where a particular product page will rank for a term and the category page does not.

If a searcher reaches the website by clicking on the SERP breadcrumb, the category page would receive traffic via keywords for which it has no ranking.

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