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	<title>Comments on: Are We Too Excited About Personalization?</title>
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	<link>http://www.fathomdelivers.com/blog/index.php/are-we-too-excited-about-personalization/</link>
	<description>News, trends &#38; analysis from the online marketing experts.</description>
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		<title>By: sandrar</title>
		<link>http://www.fathomdelivers.com/blog/index.php/are-we-too-excited-about-personalization/#comment-2726</link>
		<dc:creator>sandrar</dc:creator>
		<pubDate>Thu, 10 Sep 2009 12:59:32 +0000</pubDate>
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		<description>Hi! I was surfing and found your blog post... nice! I love your blog.  :) Cheers! Sandra. R.</description>
		<content:encoded><![CDATA[<p>Hi! I was surfing and found your blog post&#8230; nice! I love your blog.  :) Cheers! Sandra. R.</p>
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		<title>By: Colleen</title>
		<link>http://www.fathomdelivers.com/blog/index.php/are-we-too-excited-about-personalization/#comment-594</link>
		<dc:creator>Colleen</dc:creator>
		<pubDate>Thu, 20 Dec 2007 14:19:59 +0000</pubDate>
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		<description>I can see both the good and evil that could come from personalization.  Good maybe better results.  Evil someone could obtain the information on searching habits and maybe steel identities, leak personal information like a disease or illness.  Ultimately how far will it go?  Could it become the “Big Brother&quot; scenario?</description>
		<content:encoded><![CDATA[<p>I can see both the good and evil that could come from personalization.  Good maybe better results.  Evil someone could obtain the information on searching habits and maybe steel identities, leak personal information like a disease or illness.  Ultimately how far will it go?  Could it become the “Big Brother&#8221; scenario?</p>
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