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New Insights About How Moms Use the Internet
By Mike Murray | October 16, 2008
The folks at eMarketer have a good piece that offers fresh insights about how moms spend their time online.
I like that report emphasizes that they do a lot more than merely keep up with parenting websites.
The article references a new study conducted this summer for the Marketing to Moms Coalition by Insight to Action.
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October 21st, 2008 at 12:32 pm
Great find, Mike. My reaction:
**Just as the general population is doing more online banking (compared to a few years ago), so are the moms.
**No surprise about the news-reading online, either; if so many U.S. newspapers and magazines are suffering in print, moms must be among that demographic that are helping to eat that market share through online consumption. If more moms were buying subscriptions to printed newspapers, there might not be as many of them contracting as there are, or contracting as much staff as so many seem to be.
**Expect the “researching healthcare information” percentages to increase as more players like Google and MSN get into the EMR/EHR game and insurers beef up their online presences and collaboration with sites like Web M.D., as Medical Mutual of Ohio does, for example.
Not to mention, doctors themselves are increasingly validating the authority of online healthcare info by writing more articles, blog posts, and appearing in videos online.