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When Viral Marketing Campaigns Tank
By Mike Murray | October 9, 2008
Dan Zarrella, an outstanding social media guru, has identified 9 of the worst viral marketing efforts ever conceived.
Check out, “When Viral Marketing Attacks: 9 Epic Viral Fails.”
He takes on everything from the Aqua Teen Hunger Force bomb “threat” to a fake Walmart blog.
He introduces his assesment this way: “Viral Marketing is a tricky thing, and like fire and government it is powerful servant but a fearful master.”
Nice piece.
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