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Still Don’t Have A Blog For Your Small Business?
By Jim Kukral | December 27, 2007
The NYTimes is reporting that having a blog for business is…
A low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.
Exactly. According to the article. Here’s how one industry professional used his blog.
David Harlow, a lawyer and health care consultant in Boston, said he started his blog, HealthBlawg, as a way of marketing himself after he left a large law firm and opened his own practice. Besides, he said, blogging was easy to get started and the technology was straightforward.
Now, after about two years of blogging, Mr. Harlow said he was pleased with the results. He gets about 200 to 300 visits a day, he said. He has also become a source for publications looking for commentary on regulatory issues in the health care field and has even gained a few clients because of the blog. In addition, he has formed relationships with other legal bloggers (who call themselves blawgers) and consultants around the country.
So he was able to generate leads, sales, publicity and also brand himself and his firm as thought-leaders, all with his blog.
We’ve recently setup quite a few blogs for our clients and have experienced the same results.
What’s stopping you from setting up a blog for your small business?
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December 27th, 2007 at 2:01 pm
Businesses hold back because their competition isn’t into blogging either (I guess they feel they have to wait for someone else to be proactive). Also, they feel they lack the sense to know what to post and how often. I find it interesting that companies will pay consultants all of the time for everything from hiring practices to doing their taxes, but they hesitate to hire a pro to advise them on their blog strategy in a Web 2.0 world. Businesses that make the effort to define an approach and/or get a third-party’s insights will always be ahead of the game.
December 27th, 2007 at 4:05 pm
Has anyone read “Naked Conversations”? It is a terrific collection of stories and case studies centered on corporate blogging.
December 27th, 2007 at 4:13 pm
Blogging could be one the most productive mktg efforts for any business (especially small businesses). With the low cost of set-up, minimal time requirements and great results achieved, it’s hard to imagine any company not willing to blog.
December 27th, 2007 at 5:41 pm
Unfortunately, I find many small businesses open to SEO but reluctant to accept blogging as a part of SEO.
Excuses:
I don’t have the time.
Who really reads a (insert business here) blog anyway?
Nobody comments on the blogs I read. I am probably the only person reading.
They go on and on.
Fortunately, those who give it a good try, at least 90 days, report good things from the experience.
July 18th, 2008 at 1:41 pm
I am one of those small business people that feel who is going to look at it, I dont have time to maintain it, what am I going to write about. Is there a simple way to try it for 90 days without a huge time and money investment. I would only consider it if it either appeared or linked to my website. Any suggestions or insight would be greatly appreciated.
Thanks,