« Are We Too Excited About Personalization? | Home | Subdomains are finally getting the same treatment as folders by Google »
New Opt-In Email Guide for Higher Education
By Matt Keough | December 6, 2007
If you are involved in marketing for higher education, you will be interested in the newest guide available from Fathom SEO. Joe Soltis has produced a guide called “Kickstart Higher Education Marketing with Email“, and it is now available as a free download.
The step-by-step guide provides an easy-to-follow process that ensures successful communication and response rates. It also offers tips for using email marketing for non-enrollment purposes, including fundraising and career services assistance. Technical requirements of email marketing are also addressed.
Joe has also produced an online video, which gives an overview of the guide.
Want to know more about search?Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
December 8th, 2007 at 11:24 pm
Thanks for the post. The guide and video also reinforce the many ways people can market on the Internet beyond email.