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YouTube Dominates Video Sharing
By Jim Kukral | November 30, 2007
Comscore just released a new study that shows just how dominant YouTube is in terms of video sharing sites.
YouTube Continues to Lead U.S. Online Video Market with 28 Percent Market Share, According to comScore Video Metrix
Nearly 2 in 5 U.S. Internet Users Watched a YouTube Video in September
RESTON, VA, November 30, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).
Our web video production team uses YouTube as just one of the main uploading sites and we have found that for business purposes, YouTube does “ok”. Frankly, the dissemination of your online videos for business use are most often better off by integrating directly into your own website with the proper lead or sales links built right in.
However, uploading to YouTube does still make sense. Their inevitable release of a business channel will change a lot of minds and deliver a lot of new views… once they get around to launching it.
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December 4th, 2007 at 1:54 pm
Jim, it seems that their Web 2.0 darling cousin Facebook has beat them to that punch, albeit in a different medium. It will be interesting to see how much of an impact a business channel will have on the number of businesses who upload videos there. Could it legitimize YouTube to the point where it would be seen by some web video enthusiasts as more than “a destroyer of video creativity”