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The Web Is Stealing TV Viewers?
By Jim Kukral | November 16, 2007
Hey, it’s not us saying it… It’s the NYTimes.com. ‘Web Videos Stealing TV Viewers, and Marketers‘.
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies.
“Video has been liberated” from the TV set, Beth Comstock, president for integrated media at NBC Universal, said last week at a panel at the Ad:Tech conference in New York.
“If you’re in the video business,” she added, referring to companies like her employer, the NBC Universal division of General Electric, “it’s exciting to see where it’s going.”
One direction online video is going is toward the creation of scripted episodic shows that are made expressly for Web sites. Many online video programs, sometimes called Webisodes, emulate television in one respect in that they are released at the same time each day or week.
Interestingly, it’s being argued right now in blogging circles that the writers strike is going to be a tipping point for online video watching. Why? Because as less TV content is being created, consumers/viewers will turn to the web for their entertainment, most in the form of web video.
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November 28th, 2007 at 2:36 pm
I believe it! Online videos are great you can watch whatever you want whenever you want to. Why stay home to watch a show? You don’t have to live by a TV schedule to watch things.
November 30th, 2007 at 11:16 am
I think downloadable or streamable shows are the way of the future. Most of the major networks now do it with inline advertising before and at a midpoint of the show.
It won’t be long before we see a viable internet-only channel. Attempts have been made, but never really have they been successful.
November 30th, 2007 at 5:01 pm
Online videos give you more freedom and makes it easier on ones schedule.