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Internet Video Search Optimization Starting To Get Noticed
By Jim Kukral | October 11, 2007
It was only a matter of time. Many search firms are beginning to wake up to the fact that they need to start making and optimizing online videos if they want to get in on the next big wave of successful search optimization.
Toprankblog.com has a wonderful article talking about the overall possibilities of optimizing for universal search. In this piece, they talk about video search.
Video is the New Rock Star of Search
The product page on the company web site can also include the short video to give visitors another way in which to learn about the product. Embedding the video in the product web page also gives search engines another media format to index and display in unified search results. Submitting the product video to video sharing web sites such as YouTube.com with a relevant, keyword-rich description will make it even easier for the video to appear in video search and unified search results.To take it a step further, you could upload screen captures of the video to image sharing sites and link back to the video from the description. The image and video could also be packaged with the press release to provide the media more interesting and engaging ways to learn about the new product. Submitting the press release via wire services can also leverage new search visibility. There are many more steps possible in promoting such content ranging from social bookmarking to blogger relations to the creation of viral linking campaigns, but this is a start, a foundation.
Indeed, we believe Internet video marketing is the next big step for search. Check out our new Instant Replay program if you’re interested in hearing more about how video can work for your business.
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October 14th, 2007 at 10:50 pm
Once it becomes standard practice for search firms to optimize videos, it will become much more common among other types of businesses. Video content is almost always more compelling than the written word. I’m sure we will see a shift towards developing engaging video content and delivering it to visitors in order to stay competitive online.
November 8th, 2007 at 6:51 pm
I think Video for business websites has finally arrived. Now you can click and watch. No buffering. No downloading
Here’s some examples of how businesses are using video on the internet. and they are all click and play.
http://www.tvwebpro.com