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Blogs: Sit Tight Until You Get It Right
By Mike Murray | August 22, 2007
Online marketing experts at the Search Engine Strategies conference in San Jose laid it on the line today about blogs. Get involved and learn to use the blogging and feed tools.
During the “SEO Through Blogs and Feeds” session, I was stunned by the lack of hands when up as panelists asked question after question about how often and how well attendees participate with blogs. The audience was encouraged to get involve and offer a unique pesrective while using blogs and other online means to connect with established experts in their industries.
Stephan Spencer, Founder and President, Netconcepts, LLC said he worked with one client and helped them blog by getting two hours of the top executive’s time. His staff drafted the basics of several blog posts that the executive later updated and then published. This approach helped get the executive on his way and he now takes care of his own posts.
Rick Klau (formerly of FeedBurner), Strategic Partner Development for Google, said marketers have to help corporate leaders get past their “mind block” when it comes to blogs. Companies focus too much on themselves and not enough on their customers when they do blog, he said.
“If you just assume everyone is goiung to come to you because you’re so good, you’re going to spend a lot of time talking to yourselves,” he said.
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August 22nd, 2007 at 6:31 pm
Mike - nice summary on the session. I was sitting just 4 seats from you but I don;t think you saw me! Keep up the good work on the blog.
August 27th, 2007 at 2:50 pm
Mike,
Interesting update. I’ve found blogging to be a tremendous gateway to opportunities that find me, which of course beats you having to find them. It doesn’t happen overnight, of course, but after more than four years of dedicated postings nearly every day, the world truly does have a way of tracking you down if you do it right. There’s now even a growing market of companies ready to pay to learn how to do it. Life is good.
September 3rd, 2007 at 10:48 pm
You’re right that you should be surprised. Blogs are replacing expensive websites and web
presences that require a lot of expensive upkeep. Basically, since Business people are the ones who usually drive the sites, they are now finding ways to simply take the templates and run with them (like you and me)…further support of this thinking is where Charles Simonyi knew this quite a while ago & understood that Business people wanted to control their online destiny. More here: http://money.cnn.com/2007/08/27/technology/intentional_software.biz2/index.htm?postversion=2007082813