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Yahoo! Plays Hardball
By Matt Keough | August 10, 2007
Yahoo! Search Blog announced that users will now see a player profile with current stats when they search by a payer’s name. This is really great for the fantasy leaguers. I’ve never gotten into that. I could never root against the Indians if my fantasy pitcher was starting against them. I do love baseball, so I searched for my son’s favorite player - Coco Crisp. There he is!
They plan on rolling this feature out to other sports. After they do that, wouldn’t it be great if they presented former player stats on a name query as well? They could start with Hall of Fame inductees and work their way back.
By the way, that is a different Matt Keough. I never even played t-ball.
This type of innovation is the best way for other search engines to chip away against Google ’s category-killer share of organic search. It also promotes another Yahoo! property - Yahoo! Fantasy Sports. Plus, it is fun. Good job, Yahoo!
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August 10th, 2007 at 2:32 pm
Matt,
I think this is very cool and may never had noticed it had you not brought it to my attention. The reason being that I do all of searching on Google. I never use Yahoo! as a portal. I may use Yahoo!Mail or Yahoo!Photos or Y!Groups, but when it comes to scoping out the Yahoo home page, I’m not there. Now I have a reason to go there, especially if they add stat boxes for all the major professional sports.
August 13th, 2007 at 9:18 am
It’s good to see Yahoo! providing as much depth in their services as possible.