« Online Videos: A $4 Billion Dollar Industry? | Home | Sphinn - Do We Need Another Search Community? »
Does Google Really Own The World?
By Jim Kukral | July 18, 2007
Jeffrey Eisenberg of Grokdotcom asks the question… Just how dominant is Google? He quotes a piece from Techcrunch.
To equal Google-DoubleClick’s level of market concentration in the intermediary online advertising market, one single financial services company would have to own:
* The top 15 Wall Street banks/asset managers;
* ~60% of the hedge fund and private equity industries;
* The New York and London Stock Exchanges;
* The two leading providers of financial analytical tools: Bloomberg and Factset;
* Two of the three national providers of credit profiles: Experian and Equifax; and
* ~60% of the Federal Reserve’s and U.S. Census Bureau’s raw market and consumer data.
When you put it into that perspective, it’s quite a compelling case. The question for us all is, is that a good thing?
For search engine optimizers, having an 800 lb. gorilla to go after makes things a bit easier, and a bit harder. But in the end, it’s better than trying to hunt for 100 smaller gorillas.
Want to know more about search?Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
July 18th, 2007 at 2:13 pm
Tell you what when your traffic disappears because your website was taken out of the index by mistake and it takes 3 months to get it right, it sure feels like to own the world if not the whole world surely mine.
Lol
:)
Vic
July 24th, 2007 at 12:51 pm
Jim, that excerpt does put a jarring perspective on Google’s dominance, doesn’t it? This view of Google’s juggernaut status evokes what my high school history teacher, Fr. Ober, told us–”nothing lasts forever.” He was referring to one reason for the fall the ancient Roman Empire, but we might as well think of Google in this way, too. Rome had roads and aqueducts within its powerful infrastructure, and Google has AdSense and billions of cached pages of content.
And the rest of the plebians can just look in awe until that fall comes …
July 31st, 2007 at 3:58 pm
Amazing…considering Google is such a young company.