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Online Videos: A $4 Billion Dollar Industry?
By Jim Kukral | July 16, 2007
Online video advertising to be a $4.3 BILLION dollar business by 2011? That’s what the reports are saying.
eMarketer is predicting a huge surge in online video advertising spending over the next four years, with this year’s $775 million growing to $4.3 billion by 2011. While the number sounds impressive, it will account for just 10% of all internet advertising and will be a fraction of the $46.3 billion spent on TV advertising by 2011.
This makes a lot of sense. The lines between television and online are blurring daily. As online video becomes more and more ingrained into our daily culture, we’ll see the budgets of large companies moving even more to “where the eyeballs are.” Especially for the youth market.
As Andy points out…
Sounds simple enough, doesn’t it? Online video ads are cheaper to make, more accountable and so why not just take some money from the traditional TV advertising budget? It may not be that easy. After all, search engine marketing is cheaper to implement, much more accountable, and yet still only accounts for a small fraction of most companies’ total advertising budget.
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July 17th, 2007 at 3:44 pm
I bet the estimate is low; people will respond well to videos.
July 30th, 2007 at 10:24 am
I think that this is the wave of the future. I know that I will look up commercials on the internet especially the more risqué they are, or the ones that can’t be shown on TV. There is money to be made for anyone.