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Video Is Taking SEO To The Next Level - Are You Ready?
By Jim Kukral | June 19, 2007
901am has reported that online video has surged by 56% in the past year. I’m not surprised, and frankly, I’m wondering how high it’s going to go this next round since the Google Universal Search announcement.
A survey among 1,864 Americans reveals steady growth for online video use. According to Magid Media Futures, daily usage of online video rose by 56 percent over the last year. In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily. This year, it number has risen to 14 percent.
The types of video being consumed by Americans include a wide variety of content. News stories are reported by consumers as the most frequently viewed video they watch regularly on the Internet. Over a third of online Americans 12 to 64 watch online video news stories regularly. Video content described as jokes/bloopers, weather, and movie previews are tied for second most regularly viewed video content. Closely following these are music videos and “videos shot by consumers and uploaded to Web sites like YouTube” — a more consumer- friendly way of saying “user-generated content.”
“The breadth of content viewed by consumers regularly online is amazing. This is not just short clips on YouTube. Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, even full-length TV shows and movies,” said Mike Vorhaus, senior vice president and managing director for Frank N. Magid Associates, Inc.. “The breadth of content online today is growing and consumers are using it,” Vorhaus concluded.
Google Universal Search is going to change things even more as I mentioned above. Your search efforts will need to go beyond typical search engine marketing efforts.
Rest assured, at FathomSEO we’re already way ahead of the game. Got a question about video? Just give us a call.
Ready to make a video? Here’s a good primer of what it takes.
Want to know more about search?Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
