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Can I Find Your Business? - Local Search
By Gary Thomas | May 29, 2007
Can some one find you in your local area using Google?
As a company you should make sure that your site is appearing in both the Organic and Local results.
Local search is a search looking for a specific location. If I type in Google, “pizza Cleveland, Oh” the results will show me all the pizza places near Cleveland, Ohio.
Why is it important to pay attention to Local Search?
It allows real market opportunity to exist for local sites to better filter; sort and present search results based on user’s specified criteria. It takes less time to do a local search then running and grabbing the old yellow pages. I’m surprise they still print these out.
With technology becoming cheaper in the wireless industry more and more cell user are starting to use local search (Google mobile) for dinning, entertainment and directions. As the local traffic increases more and more businesses fight for local searches, search engines will need to capture the searcher intent at the local level.
Who uses local search?
- 18-24 year-old adults
- Cell phone users
- Visitors to areas needing directions etc.
- The savvy consumer
– Source provided by Search Engine Watch
Some of the major Local Search Engines include: Google Maps, Windows Live Local, Yahoo! Local, Ask City, Local.com.
So what can you do to become apart of local Search?
Here are some of the things you should get started on if you are interested in getting into local search. You should first review, enhance or correct any local profile data on all databases. Enhance your site’s home page by adding common nicknames for your locality. Try and get separate listing for every city in your area for which you provide services.
CAN I FIND YOU NOW?
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