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Paid Links are Paid Links for a Reason
By Mike Murray | April 16, 2007
Matt Cutts created quite a stir by asking people to report paid links to Google.He has generated nearly 170 comments in less than two days.
He tried to offer an explanation for those that managed to get through all of the comments. Google is already looking at paid links and wants as much information as it can get. No one has to be in the position of pointing out links they like and don’t like. But it is tough for Matt to couch this as merely information gathering when he’s asking people to use a spam report to share their perspectives and examples.
At any rate, paid links should drive traffic. If they somehow bypass scrutiny and influence organic rankings, all the better. But let’s call paid links for what they are. Why pay if they’re not doing their job?
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