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Online Search Attracts Consumers
By Mike Murray | March 19, 2007
When consumers need to research a product, they typically turn to online search for their answers.
Recently, 92.5% of adults indicated that they “regularly or occasionally research products” online before making buying them in stores, according to a BIGresearch data analysis conducted for the Retail Advertising and Marketing Association (RAMA).
Learn more about the survey at BIGresearch (see the news section).
Much of the survey takes a close look at what triggers searches (often print magazine ads). It shows the balance marketers need between online and print.
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