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Online Marketing Trends in One Spot
By Mike Murray | September 25, 2006
The 2007 MarketingSherpa’s Search Marketing Benchmark Guide was just released. It’s worth the price ($249) because of the diversity and depth of data. Be sure to download the Executive Summary PDF.
As with any other statistical source, keep the findings in perspective. They may not be on the mark in every respect, but they’re worth pondering. Compare them to other research.
For example, you’ll see that marketers believe search engine optimization has tremendous value for ROI. It rates right up there with e-mail marketing and Pay-Per-Click.
Want to know more about search?Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
