« Internet User Behavior - Loyalty and Skill | Home | Shame Danny Sullivan is Leaving »
Search May be Key to Online Purchases
By Mike Murray | September 1, 2006
eMarketer cites Universal McCann and InsightExpress for a study of how heavy Internet users (16-49 year olds on the Web at least 11 times over 7 days).
The most common Internet activities are researching a future purchase (84%) and buying online (84%). Learn more.
It would seem that search would be a major way people get to those websites to learn about a product or buy one.
Apparently, consumers’ comfort level with the Internet continues to grow or at least remain strong.
They’re going going to be busy buying something. Even if it’s not online, the selection begins with the Internet. But they won’t even consider a business if it doesn’t rank well for the right keywords and phrases.
The data has useful insights into other Internet behaviors and the technology that people prefer.
Want to know more about search?Visit our search engine marketing forum.
Want to know more about online videos?
Stop by our Internet video marketing forum.
