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The Dark Side of SEO Optimization
By Mike Murray | September 27, 2005
New search engine optimization guide helps Website marketers learn how navigate the SEO industry’s underbelly – scams, unethical techniques and more.
Fathom SEO is releasing a new SEO optimization guide soon, that will shed light on the industry’s dark side - everything from money back guarantees and duplicate content to keyword stuffing and cloaking.
“Taming the SEO Beast: Tips, Traps and Trends,” a free SEO optimization guide from Cleveland, Ohio-based Fathom SEO, will offer marketers insights about controversial techniques and services that can wound profitability.
The SEO optimization guide covering so-called “black-hat” and “white-hat” techniques will be AVAILABLE OCTOBER 10th. Before hiring a consultant, register for your copy at:http://www.fathomseo.com/forms/seotips.asp
“If you don’t want to get banned by Google or other search engines, take these tips to heart,” said Michael Murray, Fathom SEO’s vice president. “Unfortunately, business owners are too naïve about the search engine optimization industry.”
The guide also includes a series of SEO optimization tips and tools any Web site marketer can use to help drive traffic while staying on the safe side of the SEO ethics boundary.
Murray is available to discuss the guide, SEO optimization tactics and related trends. He can be reached at 216.861.5951 ext. 111 or 1-866-RANK-YOU (726-5968).
Fathom SEO is a market-leading firm dedicated to search engine marketing (SEM), with an emphasis on natural SEO optimization. As an SEO firm, Fathom SEO provides link popularity, pay-per-click (PPC) management, web analytics, custom web site development and permission-based marketing services.
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