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Search Engine Optimization: Ohio Manufacturers Don’t Understand It
By Mike Murray | August 10, 2005
New study shows that Ohio manufacturers miss opportunities to increase Web site traffic and sales leads, but overall they do a better job of natural search engine optimization than U.S. manufacturers.
CLEVELAND, Ohio – August 10, 2005 – A new study of 50 Ohio manufacturers found that most of them aren’t taking advantage of basic natural search engine optimization techniques to generate more traffic and sales leads.
“Ohio Manufacturers and Natural Search Engine Optimization (SEO),” prepared by Cleveland, Ohio-based Fathom SEO (http://www.fathomseo.com), includes data on web site page titles and META descriptions, site architecture barriers and visible text.
It’s a companion study to Fathom SEO’s June 2005 report, “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads.” Ohio manufacturers do appear to have a better handle on primary search engine optimization techniques than the 350 manufacturers included in the comprehensive national study.
The report, for example, notes that 66% of Ohio manufacturers studied don’t use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. Nationally, 75% don’t make good use of title tags as part of an effective search engine optimization strategy.
Both the Ohio follow up study and the national study indicate that 81% don’t use a suitable title on primary interior pages, such as the about or product summary pages
In Ohio, 42% of manufacturers don’t prepare proper META tag descriptions for home pages (META tag descriptions often appear with search engine results on Google, MSN and other services. Nationally, 65% don’t create useful META tag descriptions as part of their search engine optimization strategies.
Get a free copy of the Ohio study at:
http://www.fathomseo.com/forms/ohmfg-seo-study.asp.
The national study is available at:
http://www.fathomseo.com/forms/manufacturing-seo-study.asp.
Companies also can take a quick survey about whether they use search engine optimization strategies. They can fill out the survey here:
http://www.fathomseo.com/manufacturing-seo-survey.asp.
“With so much at stake, it’s imperative that Ohio manufacturers take the time to develop a search engine optimization strategy that works – whether they tackle it with experienced staff or consultants,” said Michael Murray, vice president of Fathom SEO. “These businesses shouldn’t risk missing out on potential visitors who search for their products.”
Murray is available to discuss the study, search engine optimization tactics and related trends. He can be reached at 216.861.5951 ext. 111.
Fathom SEO is a market-leading firm dedicated to natural search engine optimization (SEO). As an SEO firm, Fathom SEO provides pay-per-click (PPC) management, link building, web analytics, custom web site development and permission-based marketing services.
Search engine optimization clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO developed as a division of Fathom IT Solutions, also based in Cleveland. Since its start in 1986, Fathom IT has been in the forefront of applying state-of-the-art interactive business technologies to solve client problems. In the early 90s, Fathom IT proved its leading-edge vision by embracing Internet technologies. Fathom SEO has seasoned and knowledgeable search engine optimization consultants with diverse skills.
Visit our search engine optimization firm at www.fathomseo.com or call 216.861.5951 or 866.RANK.YOU (726.5968).
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