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Get More Traffic with News Releases and Articles
By Mike Murray | July 28, 2005
By Michael Murray, VP of Fathom SEO
Need some fresh sales leads?
Everyone knows relevant links from other sites can boost a web site’s reputation - and ultimately rankings - among search engines.
Links can provide leads on their own if people can find them. Here are two easy ways to make sure they do.
1. Write News Releases.
Don’t simply send out a news release reporting that John or Mary has just received a promotion (although you could use this strategy). Instead, write about an innovation, a study, a white paper, a new service, a new product, etc. Expensive yet useful news release services are available.
But we recommend PRWeb, a free Internet service. Yes, it is free, but you may not make the Google and Yahoo! news feeds for weeks. For just $30, you can get into Google and Yahoo! news within a couple of days. Learn more here.
News releases can help with link building, especially if they’re picked up by other web sites. Prospects can come across them and make their way to your web site. Journalists also research news releases and write stories that can also generate calls and web site traffic.
Our SEO firm has seen it work.
2. Write Articles.
Why wait for journalists?
The Wall Street Journal may not accept your topical article, but plenty of online newsletters and ezines will gladly welcome and post your pieces. Typically, you will have an opportunity at the end of your article to link to your web site as part of the author bio. Tip: fatten up your bio with some of your company’s attributes and search terms. For example, here is our author bio:“Fathom SEO is an Ohio SEO firm with professional search engine consultants dedicated to SEO marketing, with an emphasis on organic search engine optimization and placement.”
It’s easy to prepare these articles - simply be the expert in your field. Online publications often have many categories you can look through.
You don’t even need to go overboard - even 250 words will get you listed.
Again, Internet users do read these articles and make their way to the authors’ web sites. Here are a few to consider:
Go Articles
www.goarticles.com
Ezine Articles
wwwww.ezinearticles.com
Idea Marketers
www.ideamarketers.com
Web Pro News
www.webpronews.com
Impact Articles
www.impactarticles.com
Fathom SEO, an Ohio SEO firm, can assist you if you are in need of help with news releases or articles.
Questions? Call our SEO firm at 866-RANK-YOU (726-5968), or email us at seo@fathomnews.com.
Visit our search engine marketing forum.
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Stop by our Internet video marketing forum.
