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Search Engine Radio Discusses SEO Services and Trends with Fathom SEO
By Mike Murray | April 28, 2005
CLEVELAND, Ohio – April 28, 2005 – Search Engine Radio turned to Mike Murray, Fathom SEO’s vice president, as its latest on air expert on SEO services.Murray presented his views on everything from selling SEO services to large companies to making the most of return on investment (ROI) initiatives. Search Engine Radio archived the show, which is available here:
http://www.seoradio.com/20050419-mike-murray-on-selling-seo-to-large-companies.html.During the show, Murray stressed that businesses - not just search engines - must accept responsibility for how well the industry works for Internet users. Companies, Murray said, need to go out of their way to select the right keywords and include them in web sites that are search engine-friendly as part of their SEO services.
Fathom SEO’s ability to reach large companies to perform SEO services involves several factors. His firm landed some large clients simply because of existing relationships that were established by Fathom IT Solutions, where Fathom SEO operated as a small division. Patience, professionalism, depth of staff expertise and prospect’s appreciation for search engine optimization also come into play, Murray said.
Search Engine Radio addresses everything about search engines, including SEO services, pay-per-click advertising, and the latest tools.
Fathom SEO, based in Cleveland, Ohio, is a company dedicated to search engine marketing (SEM), with an emphasis on organic SEO services. Fathom SEO also provides pay-per-click (PPC) management, link building, web analytics, custom web site development and permission-based marketing services.
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