Archive for November, 2007
YouTube Dominates Video Sharing
Friday, November 30th, 2007Comscore just released a new study that shows just how dominant YouTube is in terms of video sharing sites.
YouTube Continues to Lead U.S. Online Video Market with 28 Percent Market Share, According to comScore Video Metrix
Nearly 2 in 5 U.S. Internet Users Watched a YouTube Video in September
RESTON, VA, November 30, 2007 – comScore (NASDAQ: […]
Facebook Advertisers Should Pry More
Thursday, November 29th, 2007Cnet news is reporting that Facebook is not going to kill the Beacon program that MoveOn.org has been protesting. I’ve heard a few arguments against social advertising on Facebook. The first complaint is that the Beacon program is not opt-in and the notification that you were about to broadcast your shopping habits to your friends […]
Lame Politicians Don't Digg It
Friday, November 23rd, 2007Danny Sullivan has a good piece about how presidential candidates use Digg - poorly in many cases.
I can see why the polititians themselves can’t get too involved. But surely their campaigns don’t need to come up so short in terms of understanding Digg, the narrow scope, limited comments and often a low number of friends.
Digg […]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on […]
Category Changes At YouTube
Friday, November 16th, 2007As reported at Search Engine Land, YouTube is changing some categories and adding others.
As YouTube states:
EDITED CATEGORIES
A few changes made to existing video categories:
- Travel & Events (previously “Travel & Places”)
- Howto & Style (was “Howto + DIY”)
- Gadgets and Games (now part of “Entertainment”)
NEW CATEGORIES
The following new categories are now available when you upload […]
The Web Is Stealing TV Viewers?
Friday, November 16th, 2007Hey, it’s not us saying it… It’s the NYTimes.com. ‘Web Videos Stealing TV Viewers, and Marketers’.
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of […]
Web Video Production & Marketing Tips
Wednesday, November 14th, 2007We just released our latest strategy guide called “The Dawn of a New Industry: Internet Video Production & Marketing”, which is available for download in PDF format from the link below.
Web Video Production & Marketing Tips Video & PDF Download.
The guide outlines the tips and strategies for how to produce and market web videos for […]
Google, I'd Like You To Meet Google
Thursday, November 8th, 2007Since the introduction of Android, I keep hearing the meme that Google is getting to be like Microsoft, and this is a natural reaction to a degree. One point of differentiation, however, is the fact that so many Google offerings are free. I use many of these services as a search engine marketer as well […]
Learn About Search at SES, Save 20%
Thursday, November 8th, 2007You’ll want to visit Fathom SEO at the prestigious Search Engine Strategies conference December 3-6 in Chicago.
We’ll have a booth there for the expo (December 4-5). Our booth number is 421. We’ll have some product demos and a great giveaway too.
In addition, I’ll be speaking on two topics that should interest search engine marketers and […]
It’s Official: Google Will Be Entering The Cell Phone Market.
Wednesday, November 7th, 2007November 5, 2007 after months of rumors, Google finally announces that it will be entering the mobile market (Associated Press: Google developing cell phone software). They will be providing cellular phones with free software to help push ads and services to consumers who are not using their personal computers.
The cool thing? Google is leaving the […]
