Search Engine Optimization - SEO - Bissell Case Study

Bissell Search Marketing Success Story
(www.bissell.com)

Summary
Bissell asked Fathom SEO to develop new ways to attract additional search engine traffic to the website. Fathom SEO's efforts and our close collaboration with the Bissell marketing team continues to pay off.

Search engine traffic is up 146% over what it was two years ago (nearly 70% the first year).

About Bissell
A 130-year-old company, Grand Rapids-based BISSELL Homecare, Inc. is a floor care innovator and international manufacturer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh oldest privately held manufacturing company in the United States.

Website Strategy
The website has multiple purposes, including an emphasis on brand and driving website traffic to major distributors. The website also includes some website sales for specific cleaning products.

Challenges
Fathom SEO developed a flexible plan that accommodated changes in Bissell content pages, Flash, cookies and other modifications needed to meet overall marketing objectives.

Techniques
Fathom SEO recommended numerous content updates and adjustments to the source code, including the page titles and META data (including descriptions).

Results
Bissell's 146% increase in search engine traffic followed an extensive look at possible keywords followed by website page optimization. Here are some of the current rankings that are delivering visitors:

#3 carpet cleaning product	#2 carpet cleaning products	#1 vacuum cleaners
#4 carpet cleaner	#3 deep cleaners	#3 vacuums
#3 deep cleaners	#4 vacuum cleaners	#3 carpet cleaning products