02.28.07

Fathom SEO will sponsor 90-minute online training session led by esteemed copywriter and direct marketing expert Herschell Gordon Lewis.

Cleveland, Ohio, March 1, 2007 - Direct Marketing Association Hall-of-Fame member and world-renowned copywriter Herschell Gordon Lewis on March 21 will lead a 90-minute webinar called “How To Write High-Performance Copy That Multiplies Leads & Sales.”

The direct response copywriting event is sponsored by Fathom SEO and presented by What’s Working NOW, a training and development company and Conference Call University and VCall.

Mr. Lewis will share techniques he has advocated in his 30 years as a popular copywriter, agency owner and direct marketing consultant. In addition to time-tested rules, laws and principles for writing effective copy, Mr. Lewis will give examples and discuss results from copy tests. The program will offer many tips and advice on the best ways to write B-to-B and B-to-C direct response copy for direct mail, email, the Internet and more. You’ll see the good, bad and ugly during the program that will feature a Q&A session.

The program is $119 and comes with a no-questions-asked money-back guarantee of satisfaction. In addition, the first 25 people to register for and attend the event will receive a special bonus: a free What’s Working NOW 128MB USB pen drive. All registrants will receive a complete audio-visual copy of the program to maximize the learning experience.

Register today for the webinar (http://www.fathomseo.com/about-us/news/copywriting.asp).

About Herschell Gordon Lewis
Throughout his 30+ year career, Herschell Gordon Lewis has helped hundreds of companies, both big and small, increase the effectiveness of their direct marketing campaigns. He is arguably the best-known direct marketing writer and consultant in the United States and has recently been elected to the Direct Marketing Hall of Fame. Mr. Lewis is former chairman of Communicomp, a full-service direct marketing agency with clients throughout the world. He now heads Lewis Enterprises, through which he writes and consults individually.

For 200 consecutive issues Mr. Lewis wrote the monthly feature “Creative Strategies” for Direct Marketing Magazine, He currently writes Curmudgeon-at-Large” for Direct, articles on e-mail marketing for Internet Retailer, “Burnt Offerings” for The Non-Profit Times and is the copy columnist for Catalog Age.

He is also the author of 30 books on the topic of direct marketing, including the highly reviewed “On the Art of Writing Copy” and “Effective Email Marketing” and for more than 20 years was adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago.

About Fathom SEO
Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on organic Search Engine Optimization (SEO). The company offers “SERV” programs (Search Engine Ranking and Visibility), a series of productized offerings using proprietary process, software, web analytics and consulting services that dramatically increase traffic to a client’s web site by improving placement at the top of search engines for key words and phrases important to their business. Fathom SEO also offers programs for pay per click management, link popularity development, paid rapid inclusion, permission-based e-mail marketing and comprehensive web analytics.

About What’s Working NOW
What’s Working NOW is a training and development and event production company headquarter in Columbus, Ohio.

About VCall
Since 1997 Vcall has focused on delivering the highest quality web events for thousands of satisfied clients.

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office.