Search Engine Placement Firm Ethics

Will you create multiple doorway pages?

NO - Fathom SEO, among top search engine placement firms, only creates additional content pages. Search engines may ban web sites for misusing doorway pages because many offer little value to the visitor. Any pages we make accurately summarizes a company and its product and service. Web site owners should be cautious about how search engine placement companies create "doorway," "bridge," "landing," and so-called "attraction" pages.

Are there options other than doorways?

YES - Like other search engine placement companies, Fathom SEO collaborates with each client on content revisions and additional web site pages to make each web site as appealing as possible as part of our service.

Do you support "cloaking," delivering one version of the web site to the search engines and another to Internet users?

NO - Aside from other search engine placement consultants, we believe cloaking is unethical. Page titles, META data, visible text, image alt tags, linked search terms on the web site, link popularity building with other web sites and other techniques help clients meet their objectives.

Do you hide keywords/phrases - matching the font with the background color?

NO - Different from other search engine placement firms, Fathom SEO never uses this outdated technique; search engines could ban your site.

Do you create mirrored copies of the web site to increase the number of high rankings?

NO - We comply with common search engine policies. We may encourage the creation of extra web sites with unique content (i.e. focusing on a product line). As part of our search engine placement service, we would also recommend solutions to do a premenant redirect to one domain name. We don't create mirror web sites, like other SEO firms may do, we don't want our clients to get banned online.

Will you register our web site with 200,000 search engines as many web sites promise?

NO - Our search engine placement firm focuses on the most known search engines and directories as part of their search engine placement strategy. Although Yahoo!, Google, AOL and MSN are the most popular, we don't overlook Lycos, AltaVista and Ask Jeeves and others. We question the value of the other 200,000. We know many are regional, U.S. or international web sites and topic-specific directories. Many are Free For All (FFA) web sites, often a single page with hundreds of thousands of web sites packed together. Any registration can generate spam e-mail in return. They're not worth the effort or aggravation. Remember, "submission" doesn't ensure a listing. And a listing doesn't ensure a search engine placement on a web site that people actually use.

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