Search Engine Placement Firm Ethics
Will you create multiple doorway pages?
NO - Fathom SEO, among top search engine placement firms, only creates additional content pages. Search engines may ban websites for misusing doorway pages because many offer little value to the visitor. Any pages we create will accurately summarize a company and its product and/or services. Website owners should be cautious about how search engine placement companies create "doorway," "bridge," "landing," and so-called "attraction" pages.
Are there options other than doorways?
YES - Like other search engine placement companies, Fathom SEO collaborates with each client on content revisions and additional website pages to make each website as appealing as possible as part of our service.
Do you support "cloaking," delivering one version of the website to the search engines and another to Internet users?
NO - Aside from other search engine placement consultants, we believe cloaking is unethical. Page titles, Meta data, visible text, image alt tags, linked search terms on the website, link popularity building with other websites and other techniques help clients meet their objectives.
Do you hide keywords/phrases - matching the font with the background color?
NO - Different from some other search engine placement firms, Fathom SEO never uses this outdated technique; search engines could ban your site.
Do you create mirrored copies of the website to increase the number of high rankings?
NO - We comply with common search engine policies. We may encourage the creation of extra websites with unique content (i.e. focusing on a product line). As part of our search engine placement service, we would also recommend solutions to do a permenant redirect to one domain name. We don't create mirror websites, like some SEO firms may do, because we don't want our clients to get banned online.
Will you register our website with 200,000 search engines as many websites promise?
NO - Our search engine placement firm focuses on the most known search engines and directories as part of their search engine placement strategy. Although Yahoo!, Google, AOL and MSN are the most popular, we don't overlook Lycos, AltaVista and Ask Jeeves and others. We question the value of the other 200,000. We know many are regional, U.S. or international websites and topic-specific directories. Many are Free For All (FFA) websites, often a single page with hundreds of thousands of websites packed together. Any registration can generate spam email in return. They're not worth the effort or aggravation. Remember, "submission" doesn't ensure a listing. And a listing doesn't ensure a search engine placement on a website that people actually use.
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